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Essays 121 - 150

Do Consumer Desires Differ Across Different Markets

lower basic order needs have to be satisfied before higher order needs can be pursued. The basic needs start with physiological n...

Future Strategy for TOMS Shoes

Using a text provided by the student, the case of TOMS shoes is assessed and the problems identified. The writer then identifies ...

Hewlett Packard; Analysis and Strategic Plan

This 25 page paper looks at Hewlett Packard and its history, including the merger with Compaq, assesses the current position and t...

Developing a Communications Strategy for the American Red Cross

foundations for the way that the message should be communicated can be determined, along with channel choice, determination of any...

Strategic Planning

socio-cultural factors, and technological factors (Marketing Teacher Ltd, 2009). One of the most commonly-used tools to analyze th...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Designing Research; Why Do Music Users Download from Illegal Sources?

is important to determines why the illegal downloads are so important and what the record companies could do to increase sales of ...

New York Life Insurance Company

market, one market that has avoided this, so the strategy suggested in expansion into China, whewre there is a different economic ...

Analysis of Home Depot

Home Depot are the worlds largest home improvement retail firm. The writer examines the firm and its current position with the ai...

Assessment and Strategic Recommendations for Zara

review the firm and its position in order to identify strategies which may be adopted and propose a new strategy which will be ali...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Expansion Plan for Tim Horton

target markets located in the urban areas. It is also noted that English is widely spoken, which will help to reduce any barriers ...

Increasing Foreign Direct Investment - A Research Proposal

achieved? 1.1 Aims and Objectives The aim of the research to look at the way that Saudi Arabia may increase the level of foreign ...

Strategy for Coca-Cola

effect, more than a half million jobs continue to disappear each month. Further, it seems that most consumers are not looking ahe...

Netflix; Ten Year Plan

not yet be released on DVD, or for films that are not currently being shown. This is where and why the DVD...

Strategy of Coca Cola

The writer discusses Coca Cola covers their corporate alignment, marketing and how the company is funded. It also some strategical...

Marketing Strategies for Coca Cola

element in the marketing mix for Coca-Cola (Business2000, 2002). It was an element that covered all aspects of the marketing mix f...

Case Study on How SWOT Analysis is Used

In five pages this paper discusses how a SWOT analysis is determined and used....

Strategy Decisions; To Compete or Co-operate?

investment made to support a belief or idea rather than to create a profit, but even where this occurs the firm need to remain via...

A Case Study in Market Research

the identification assessment of potential target markets and preliminary data, qualitative research may be undertaken with a smal...

Riordan Information Technology Systems

is programmed in C . The Georgia facility also purchased software developed by vendor, but utilised a different vendor, with the s...

Coca-Cola and Pepsi - Cola Wars

help to increase the overall market size, which has had significant costs. But as consumer tastes change and market demand shift a...

How Can The Police Improve Knowledge Management - A Research Proposal

The writer presents a proposal for research with the aim of identifying improvement to knowledge management which will aid police ...

Research Proposal to Increase Knowledge of Online Purchasing Processes

Before buying a product or a service online consumers traverse a number of processes, identifying potential products or services,...

Coca Cola's Marketing Audit

of 2005 (US: Coke lowers earnings and sales expectations, 2004). All of Coca-Colas "numbers" - current ratio, earnings per share,...

Coca Cola's Integrated Marketing

a far different industry than it was only a decade ago. Changes were apparent even then, but few understood the breadth of change...

PEST and SWOT Analyses of Starbucks Corporation

but it is the first of the type to be seen in the US in this type of format. The innovation was unique, and the concept was formed...

The Case of 'On the Go'; HRM in a Fast Food Restaurant

had been in the family for many years. There was a very stable culture where the majority of the staff were long term employees an...

Should Wal-Mart Extend Insurance Benefits To Same-Sex Partnerships; An Ethical Discussion

a to increase the level of healthcare that can be received and benefit both partners you may have been going without insurance, or...

Printing Industry in Australia

part of the economy. For the most part the structure is fragmented with a large number of printers remaining small to medium-sized...