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Essays 121 - 150

A New Market for PGI?

potential policy holders will want, here there is a greater level of diversity, form policies that include everything even a stude...

Palm, Inc. Marketing Plan

Palm became the definitive name in hand-held devices, and until recently, has enjoyed being at the top of the heap of this particu...

Singapore Airlines Marketing Mix

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...

Wal-Mart in 2007

healthcare spending" (Wal-Mart Stores, Inc., 2008; p. 5). * "Increasing store network" (Wal-Mart Stores, Inc., 2008; p. 5). Threat...

Expanding Virgin Cola by Exporting to East Africa

The writer presents a proposal to expand the market for virgin Cola with an export strategy, targeting East Africa, identifying it...

Campaign to Increase Sporting Activity for Single Mothers

barriers which prevent them from taking part (Kotler and Keller, 2008). Effectively it needs to make the sport accessible. The cam...

German Expansion Efforts of Wal Mart

In forty pages the problematic expansion of Wal Mart into the German market is examined in an overview of background, strategies, ...

Wal-Mart Problems and Challenges

solution. Financial In financial terms the company appears to be strong, they have increasing revenues, even during a recession...

McDonald’s and Carlton Draught Beer Television Advertisements Compared

In order to assess this two advertisements have been chosen, the 2007 advertisement for Carlton Draught Beer showing groups of peo...

Increasing Business for Dubai Internet City

the following two years. 1. Introduction Dubai Internet City is a well established high tech business park, the 300 million squ...

Marketing A Hotel in New Zealand

may serve as a foundations in which to build further successes. Hilton is an intentional company, and along with several subsidi...

Toys 'R' Us' Marketing Techniques

the companys business."8 Plans included: a major redesign for the existing toy stores; buying the companys largest competitor in...

German Market and the Problems of Wal Mart

operated by Aldi (MMR, 2003). Discounters as a whole account for 30% pf the food retail market, however, the market is one that is...

Wal-Mart

between 2004 and 2009 that the market will increase by 43.6% (Euromonitor, 2005). By 2009 the supermarket segment alone is expecte...

Wal Mart and Its Electronic and Print Marketing

the new 30. Hence, marketers are jumping on that bandwagon as they realize that those in that age bracket have money to spend. Cun...

Marketing Strategy: From Traditional to Customer-Targeted

information within them and understanding the theoretical frameworks in which each was undertaken. Literature Review Factory Produ...

Transferable Lessons for Retailers Interested in the Asian Markets

into the market, despite the poor factors which were present and the potential profits which were available. The slow expansion in...

Wal-Mart's Use of Information Technology

This 10 page paper discusses the way in which Wal-Mart uses information technology. The retailer has the world's largest IT system...

Ireland Entry of Wal Mart and a LoNGPEST Analysis

The government has made a policy statement regarding supporting the way they want to support the development of supermarkets makin...

United Kingdom Supermarket Chain J. Sainsbury's

paper will also use a SWOT analysis. This can then lead to an assessment of potential future strategies. 1.2 Methodology Due to...

Human Demographic Information and Market Research

which also is of importance to marketers. Further, older teens are close to adulthood, and they can be expected to continue to bu...

External Environmental Factors and Marketing

Nike long has been viewed as an "anti-establishment" brand (Holmes and Bernstein, 2004), but with fully 34 percent of Europes foot...

Wal-Mart's Illegal Immigrant Workers

Wal-Mart headquarters in Bentonville" (Feds: Wal-Mart Knew About Illegals, 2003). Pomeroy (2006) reports on several situati...

Europe and Wal Mart

One of the main enduring strengths may be seen in the corporate culture. This is a customer focused culture which was summed up ve...

Organizational Leadership - Wal-Mart

far better prices with its vendors than can other companies. They have also instituted many different innovations to reduce costs...

Central Bark Dog Daycare Marketing Plan

meet the needs of most dogs and owners where there are special health or well being considerations, as long as the dogs are happy ...

Marketing the Blackberry Storm

sold (Kotler, 2003) When considering the product in terms of consumer goods and has been the development of a number of classific...

Marketing of the Maimonides Hospital

Coronary Intervention Excellence Award in 2008, 2009 and 2010. The second set of excellence is the Jaffe Stroke Centre (Maimondies...

A Comparison of Timex and Rolex from a Marketing Perspective

a very high level of disposable income. The range is designed for both men and women, there is no targeting of children. This is a...

Marketing Developments

of the internet and both eComerce and mCommerce approaches to marketing is not a new idea, this has been predicted as increasing i...