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Essays 241 - 270

A Case Study of Wal-Mart

This 5 page paper discusses the background of Wal-Mart Corporation and then considers its performance. The writer provides a SWOT ...

International Corporate Social Responsibility

In ten pages global corporate responsibility is examined in terms of various cultural perspectives with the actions and positions ...

Wal Mart as a Multinational Corporation

In nine pages this paper presents a global overview of the retailer Wal Mart in a consideration of its involvement in the communit...

Supermarket Industry of the UK and the Asda Acquisition by Wal Mart

In ten pages this dissertation sample considers the United Kingdom's supermarket industry and the impact of the Asda purchase by t...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Marketing Lessons

The writer looks at tools and strategies which may be used when a teacher delivers a person on marketing. The general approaches u...

Harvard Business School Case Study of Heineken N.V.

occasional use rather than everyday use. This association may be seen as a strength as it is well established. However, it may als...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Wal-Mart Stores Human Resource Practices

in Front management training program for salaried workers (Wal-Mart, Stores, 2009). Most persons on salary are in management or su...

Wal-Mart Corporate Strategy And SWOT

store opened in 1983 and the first Wal-Mart Supercenter opened in 1988 (Wal-Mart, 2009). Supercenters offer a full line of groceri...

Recommendations for Wal Mart in 2010

Mart refused to sell CDs and DVDs with parental warning labels (Thompson, 2008). The film Wal Mart: The High Cost of Low Prices al...

Wal-Mart SWOT Analysis

as mentioned earlier is one of those strengths. Wal-Marts brand is based on value for ones money, convenience and the number and v...

Costco and Wal Mart Supply Chains

the World to chronicle the predatory practices that Wal-Mart uses when entering a new market. Wal-Mart is famous - or infamous - ...

Federal Government Profiting by Wal Mart

In three pages this paper reacts to an article that discusses how this major retailer is profiting from the federal government. T...

A Paper About Wal Mart

costs low extended to his new company; "[O]n business trips, everyone, including the boss, flew coach, and hotel rooms were always...

Wal-Mart : Organizational Behavior

are" (MMR, 2005, p. 40). This is one of the controls the company uses with their top managers to constantly improve. It is essent...

Wal-Mart Management And Leadership

dawn of the 21st century Wal-Mart has emerged as just this kind of world-transforming economic institution, setting the pattern fo...

Comparative Analysis of the Financial Performance of Target and Wal Mart

common stock (Target, 2003). The 1970s saw both growth and innovation. In 1971 the revenues hit $1 billion (Target, 2003). The i...

Human Capital Valuing and Wal Mart, Ford, and Amazon.com

Human capital valuing and its problems are considered in a discussion of these three companies and human resource management polic...

Discount Retailing Case Study Analysis of Wal-Mart

upon the practice of determining what methodologies can be used to obtain those products at the lowest costs and share such fortun...

Comparison of Wal-Mart and Tesco Strategies and Performance

and the influences need to be taken from the broader context as well consider issues such as the increased levels of importance in...

Analyzing Wal Mart

is to increase the market share as well as increasing efficiently in terms of profits for shareholders. The strategy and goals of ...

Analysis of Alaska Retailers Subway, Wal Mart and IHOP

existence of Indian gaming facilities. Pull tab games and bingo have been allowed in Alaska for years, but other games of chance ...