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Essays 211 - 240

'Marketing Myopia and 'Increasing Customer Retention Potential' Reviewed

bankers, but its applicability to all industries is obvious. The cost of attracting a new customer always is higher than the cost...

Overview of the Cellular Phone Service Industry

had known how to do this, cell phones would have been on the market more than 50 years ago (Mehta, 2004). AT&T even developed a pr...

Cartoons About Fashion

of "coochy-coochy-coo" we have "Gucci-Gucci-Goo." The sense of play is also found in the fact that they both rhyme, with each oth...

Kirham Instruments Product Development

that is put into practice the greater the impact it will have (Mintzberg et al, 1998). In the face of rapid change and...

Growth Strategy and Vertical Chain Management of the British Cinema Industry

anti-trust restrictions on vertical integration were removed by President Reagan in the 1980s (Wheeler, 2005). Miller and Shamsie ...

Toy Industry Marketing

the worlds largest retailer. By the end of 2004, Brown (2004) reported that Wal-Mart was expected to have 22 percent of the toy m...

Winnipeg, Manitoba's Telecom Industry

diversified industries, Winnipeg is accessible from even greatly distant locations by means of its international airport, rail, wa...

Derivatives and Airline Risk Management

Mintzberg et al, 1998). Successful and effective risk management may even be the source of a competitive advantage (Rose, 2001, P...

'I'm Lovin' It' Advertising Campaign of McDonald's

images that the company can use separately across all forms of visual media such as those forms listed above plus newspapers, maga...

Dell - A Case Study

U.K. and Canada, and the company is aggressively pushing into Asia and Europe (Gibbs 35). The role of formal knowledge in develop...

Harvey Industries Inventory Management

warehouse - in other words, inventory that has been ordered but not used during the past year. There is also the difficult...

Hotel Industry and the Value of Efficient Customer Service

a guest that is tired, wants to book in, the reception em,ployees are talking to each other and slow to respond and then when the ...

United Kingdom's Leisure Industry and Car Ownership's Impact

the US soon spread and cars became more affordable and used in a wide range of ways. Convenience was a major factor, and it was i...

Customer Service Orientation in the Healthcare Industry

and ties are the rule. The rules were relaxed for a short time in the nineties but management believes they were lowering their st...

Palm, Inc. Marketing Plan

Palm became the definitive name in hand-held devices, and until recently, has enjoyed being at the top of the heap of this particu...

Chemical Industry and the Effects of Information Technology

Dow Chemical officially takes the opposite view. As a matter of corporate policy, Dow Chemical conducts its business within the f...

Automotive Industry of Europe

factors into consideration when analysing their position and possible future (DAveni, 1999). Porter does not see these external fa...

Operation Mexicano Project and the Case of Carl Conway

PERT, which is used to determine time estimates. A key concept in project management is creating network diagrams using PERT/CPM (...

Issues in Fuel Cell Development

on hydrogen, something that is virtually inexhaustible and nonpolluting (2002). Essentially, the drawbacks of fossil fuels have to...

Internet and Competitive Advantage

same product at a range of supplier. When this level of competition is seen and the consumer is becoming more aware, then there is...

Internet Strategy of British Airways

airline industry and including the development of technology and as time went by this was increasing apparent that it would have t...

Northwest Airlines Company Profile

directly a result of political and global changes in addition to the usual industry factors of competition, customer satisfaction,...

Economic Forces and the Fast Food Industry

amount of money consumers spend on fast food soared at a rate of 6.8 per year. At the same time, the amount of growth in sales in ...

Cost Structure and the Airline Industry

In this way the more operating leverage an airline has, the greater its business risk will be. Despite the fact that many analyst...

Banking Industry and Young Professionals as a Target Market

what risks would he be bringing to the bank? If he does go with risky clients, how might the risk be managed? To some extent, the ...

Tourism Industry and the Impact of 911

report released October 25 (Lubetkin, 2002). And yet, the way the airline industry has rallied in the face of this disaster has ...

Globalization and Supply Chain Management in the Automotive Industry

Management of the supply chain then also becomes more complex. Flaherty comments that the consequences of a longer supply chain in...

Overview of Global Automotive Industry

based in Germany and is the worlds largest carmaker in sales (Hoovers (a), 2002). Sales for the year ending 200 were $152.4 millio...

Management Support System Success

by "radical and discontinuous change and demands anticipatory responses from organization members who need to carry out the mandat...

BPI Organizational History

In six pages United Kingdom's music industry is examined in this historical overview of the British Phonographic Industry. Six so...