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Essays 181 - 210

Kaisha, a Japanese Corporation According to Abbeglen and Stalk

the evolution of both U.S. and European industry in order to check the advances of the Japanese (1985). The sinister conspiracy th...

Bechtel Corporation Change and Culture

difficult to isolate. Just as when travelling the world cultural differences can be seen between the diverse countries characteris...

Global Business Issues

7) Dollarization (i.e., pegging a foreign currency to the dollar), pros and cons. 8) Technology and its impact...

Appex Corporation's Organizational Structure

showing up for work mid-morning, rather than when the company opened for business at the start of the day (Gladstone and Nohria, 1...

Trade Secrets and What Constitutes Them Assessed

statement as to whether it has ever done business with Cheap Cups; the owner of Cheap Cups supposedly is unfamiliar with Farber Co...

Comparative Analysis of Adelaide Bank and Westpac Banking Corporation Ltd.

million in 1999 (Adelaide Bank, 2003). The growth rates are both healthy, but it is Adelaide that has grown the most over a five y...

Issues Related to the Antitrust Case of the Microsoft Corporation

Needless to say, there were many who were irate about the decision, although most consumers who use Microsoft products were elated...

FINANCIAL REPORTING AND OVERSIGHT

compliance procedure, lack of standardized accounting procedures for Heinz divisions, no effective review and monitoring process, ...

Fluor's Dedication to Integrity

there are other outside influences. In ethics of choice, Kantian philosophy dictates that intention or consequences can aff...

Did the Attacks on America Affect Importers

laws combined with new technology being recommended would have a significant impact on logistics budgets (Chandler, 2002). Immedia...

Boeing 787 Dreamliner Project And Deming's 14 Points

of product and service. With the aim to become competitive, stay in business, and provide jobs. These is no doubt that everyone at...

Corporations and Globalization

150 years ago, corporations had an insignificant impact on human society. However, after Congress passed the Fourteenth Amendmen...

CORPORATE IMAGE AND “GREEN” ADVERTISING: A LITERATURE REVIEW

give and take with sustainability. Its all in the way of sustainability" (Mohan 2009). Yet the chances are just as good tha...

The Importance of Strategic Business Planning: Air Jamaica and Caribbean Airlines

in terms of the bottom line of profit has long been proven inadequate. Todays business professional knows instead that the cultiva...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Marketing Audit: FedEx Corporation

that can enhance profitability; and * Placing FedEx Kinkos under the famous FedEx light of innovation and creativity. Immed...

Increased Market Share and Growth Plan of NuCor Corporation

In six pages this paper addressed to NuCor executives represents a sample presentation model in which internal and external enviro...

Marketing at Dell Computer Corporation

the United States market (Dell, 2001). Compaq Computer Corporation still has the largest market share of servers in the world. D...

Marketing Analysis of Xerox Corporation

attempt to narrow the gap between itself and Hewlett-Packard, Xerox purchased the color printing and imaging division of Tektronix...

Target Marketing and X Corporation

the benefits of using marketing in order to help the market realize its core benefits from a product. In discussing various market...

Products, Marketing, and Dell Computer Corporation

the United States market (Dell, 2001). Compaq Computer Corporation still has the largest market share of servers in the world. D...