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Essays 121 - 150

Jay Chait's "Illusions Are Forever"

to unravel; given the fact that people were beginning to acquire mass quantities of commodities they had never before possessed cr...

McDonald's and Obesity; A Case Study

eating. This will help empower them to make decisions regarding their own diet. It will also placed pressure on the companies to c...

Methods Of Persuasion Used In Mass Media Advertising: Gender

that targeting specific markets is an even more critical component to establishing a secure consumer base - which is more often th...

Global Uses of Media Advertising

In five pages this paper examines the consumer appeal of media advertising with examples from such countries as the U.S., portions...

Advertising and Deception

In five pages recent cases involving deceptive advertising are considered in a discussion of unethical and deceptive advertising d...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

An Examination of Automobile Advertising

The evolution of automobile advertising is considered in this paper consisting of five pages and refers to Renault and BMW Europea...

Mass Media and Its Influence

explore the immense power that the mass media holds over the publics opinions and views and examine its ability to shape and influ...

Alcohol Abuse and the Film Leaving Las Vegas

attacks, visual hallucinations, and paranoid delusions" are withdrawal symptoms of heavy drinking (Anonymous, 1999, PG). In the m...

Steinbeck's Novels and the Depiction of Alcoholism

A paper containing five pages analyzes how Steinbeck views alcohol and alcoholics rather ambivalently but finds a value in using t...

Spending and Advertising Microeconomics' Consideration

In ten pages this research paper examines how advertising influences consumer spending habits in a consideration of how consumer d...

U.S. and Europe Pharmaceutical Advertising

In thirty pages this report considers European and American approaches to pharmaceutical advertising in an examination of similari...

Children and Advertising

buying habits are a part of growing up, however. That teenager from years ago who left home to live on their own without having l...

Social, Psychological, and Physical Relationships Between Sex and Alcohol

In five pages this research paper discusses the correlation between sex and using alcohol as it pertains to adolescents and teens....

Drugs and Alcohol as 'Gateway Drugs'

The way in which using alcohol and drugs like marijuana serve as a gateway to harder drug use and abuse is the focus of this 5 pag...

The Twenty-First Century and Advertising

not known, but because things are not completely dismal, and there is a still a market for Gaps products, the turnaround could hop...

The Mass Media and the African American CultureAfrican American Culture in the Media: Ebonics and Advertising

People identify, after all, with people that are similar to them. Ebonics has the potential, therefore, to serve as a common link...

An Overview of the History and Future Trends of Advertising

in advertising. History Early History The greatest influence of the invention of the Gutenberg printing press in the 15th c...

Canadian Aboriginal Youth and Suicide Among Canadian Aboriginal Youths: Rates, Causes, and Solutions

for suicide than other groups and these include prison inmates, persons with mental health disorders and Aboriginals. In19...

Advertising and the Internet

to promote a product to capture the most return on the advertising dollar. In "Guerrilla Marketing: Secrets for Making Big Profit...

Consumer Decision Making and Advertising's Influence

an empty cereal box, the broken dishwasher, the expiring car lease, a bad hair day . . ." (Ephron, 1998, p. 14). In short, it isnt...

Social Role Played by Alcohol

period of time to over twenty years as seen in many of the cask matured whiskeys and ports. The production of alcoholic drinks has...

Opportunities and Threats of Coca Cola

have seen advertising become so important within industry that many of the larger corporations now have advertising firms actually...

2 Articles Studying Alcohol Use

In five pages 2 articles studying the effects of using alcohol are reviewed. Two sources are listed in the bibliography....

U.S. High Schools and Drug Use

In this paper consisting of 7 pages the uses of licit and illicit drugs in the high schools of the United States are examined in t...

Advertising and Creativity

impossible is now easy to achieve. Creativity, and changes in creative forces, is important to be recognized and understood. It i...

Controversies Associated with Advertising's Role

Advertising's role in making or breaking a business is the focus of this paper consisting of six pages. Six sources are cited in ...

Hypothetical 2000 Advertising and Marketing Plan for Budweiser

In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...

Children's Use of Antidepressants

In six pages the growing practice of children and adolescents using antidepressants is discussed in terms of the controversy and w...