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Essays 211 - 240

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

The Constraints of Conventional Wisdom and Sources of Data for Marketing Assessments

The writer presents a paper in two parts, the first looks at the potential restraints for strategizing which uses only conventiona...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

Can the Stock Market be Outperformed?

growth for their clients, either in the short, medium or less often in the long term depending upon and the type of investment fun...

Turn of the Month Stock Market Downturns and Its Reasons

subject of many studies, if it is not a self fulfilling prophesy, then other reasons need to be sought out. Many of these reasons ...

Comparing Stock Market Share Prices of Fiat and Ford

In eight pages this paper discusses ratio definition, calculation, and short term share prices of Fiat and Ford. Four sources are...

Futures, Long Term Growth and the Stock Market

In three pages this paper examines an investment strategy for long term growth in a consideration of the futures market. Two sour...

Stock Market and Biotech Companies

In six pages good stock investments in terms of biotechnical companies are examined with a synopsis of ten companies presented alo...

Stock Market Success of Initial Product Price Offerings

In five pages the appeal of IPOs are examined in an analysis of their effectiveness. There is no bibliography included....

An Article Technically Analyzing the Stock Market Reviewed

In three pages the article 'Technical Analysis Successfully Tests Old Resistance Level of Fundamentalists' that appeared in The Wa...

1999 Interest Rates and Stock Market

In five pages the period from December 31, 1998 to May 21, 1999 is the focus of this consideration of the Dow Jones Industrial Ave...

Can Financial Analysts Outperform the Stock Market?

The writer argues that it is not possible for investors to outperform the market in the long term using financial analysis as the ...

Crash, A Central Theme

Graham is having an affair with his partner, Ria, who is of Latin American descent; however, Graham cannot seem to remember that ...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Crash, A Cinematic Parable

his motivation for stealing Jean and Ricks car. However, in committing grand theft auto, Anthony objectifies Jean and Rick just as...

Study Feasibility and Proposal

was a common denominator in almost 39 percent of fatal crashes involving drivers between the ages of 15 and 20" (Under-35 drinkers...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

Noise Monitoring System

the noise when the acceptable levels are breached. This means continuous reliable monitoring so that breaches can be detected. For...

The Bible And The Koran

texts because it is accepted by a religion as the Word of God or the Word of Allah, in Islam. All religions have a sacred text upo...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...