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Essays 301 - 330

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Tutorial Marketing Plan on Snowboard Shop

were snowboarders (Maguire, 1999). Since 1992, snowboard sales have increased by as much as 30 percent (Berner, 1997). Industry s...

China As a Business Destination for a US Logistics Company

English speaking countries. However, although the barriers may be low, the decision on markets may be best considered by looking a...

Marketing Strategies for the US Launch of The Suzuki Samurai

This paper discusses the marketing strategies, including background, SWOT analysis, and marketing alternatives for introducing thi...

Nintendo Wii; Marketing Objectives and Target Markets

dominance over the interactive gaming market. When looking at the marketing objectives for their Wii a similar pattern to t...

Z-Wing Marketing Strategy

operators, or the market is dominated by only a few operators, even if they are operating under subsidiary companies giving a domi...

Palm, Inc. Marketing Plan

Palm became the definitive name in hand-held devices, and until recently, has enjoyed being at the top of the heap of this particu...

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

Manhattan Men's Clothing Store Business Plan

In ten pages a new men's clothing store in New York City is examined through a sample business plan that includes company informat...

Examination of Competitive Markets

In three pages efficient markets' theory and the impact of competitive markets are considered in a microcompetitive model that ide...

Influences In The Market Maximized/Market Minimized Model

stimulate and change the way that the market is operating. For example, socio-economic aspects such as the way that fashions emerg...

Marketing Analysis of Haagen Dazs

quickly (Haagen-Dazs, 2002). Haagen-Dazs was sold to The Pillsbury Company in 1983 and the brand has now expanded into nearly 60 ...

Article Review on Market Strategies and Marketing Research

researchers can help in terms of finding relationships when it comes to customer needs and wants (Matthyssens and Vandenbempt, 200...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Comparing Perspectives Presented in the Printed Media

equivalent factors, such as the costs. The presentation on the Business Week web page is equally bland, the advertising that takes...

A Comparison of Two Organizational Structures ACAS and Cadbury

began as a seasonal offering, but they proved so popular have become available all year around and special occasions are catered f...

SOX COMPLIANCE AND TECHNOLOGY AS A LUXURY

(rather than rules-based) guidance, based on managements judgment. * Soon to be required? There will be a time during which tax-ex...

Identity - Article Summaries and Two Questions

the need and perception ideas change, but evidences the fact that they do not, and ideas remain. Lunbeck, Elizabeth 2000. Identit...

Boredom and the Impact on Employee Behavior - Assessment of Two Articles

identified the first five categories that are used by Bruursema, but it is adjusted with the addition of the horseplay category. I...

Popular vs. Scholarly Resources

This essay offers a comparison between a popular article on account management versus a scholarly article on the same topic. This ...

Nursing Article Summaries

In a paper of three pages, the writer looks at nursing articles. Summaries are given of two professional articles. Paper uses two ...

Assessing and Presenting BevCo's New Product

BevCo, a fictitious drinks company, wants to develop a new drink. The paper is written in two sections; the first examines the op...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Literature Review

in that industry prior to the innovation (Enrico and Alessandro, 2007). The authors use Hewlett-Packard and the digital camera ind...

Article Reviews on Management in the Classroom

In two pages there are two education journal articles reviewed consisting of one page each discussing discipline in the classroom ...

Total Recall and Blade Runner

In two comparative papers in which one is two pages in length and the other is three pages the similarities between these two film...

Z-Wing Case Study

it should also be noted that there are nationalistic issues being brought to bear, as some politicians do not want to see the cont...

Article Analysis of Sherry Turkle's Article 'Cyberspace and Identity'

can present themselves as plain. The online experience gives individuals the opportunity to express unexplored aspects of their pe...

Energy Sector and Market Regulation

for Dominion Virginia Powers profit," published in the Daily Press on September 7, 2003, it is noted that deregulation of the indu...