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Essays 211 - 240

Strategies for The Zune

had a dominant market share. The unit had been developed in order to be attractive ad compete head to head with the iPOd. Microsof...

Do Advertisers Have an Ethical Responsibility?

why this is so, one must understand that advertising is no longer merely an industry, but rather a full-on cultural force. In toda...

A Case of Trademark Confusion

properly! The development of trademark law was based on the desire to protect the interests of companies and to allow for distinc...

King's "I Have a Dream": A Rhetorical Analysis

a Dream" speech has, in the years since he delivered it, achieved an almost mythic status, both for its cultural significance and ...

Marketing Strategies for the Chevy Volt

seem flustered with General Motors decision to emphasize the "40 mile range" of the Volt, seeing it as thoroughly unimpressive and...

Send a Letter, a Real One

readers ten guidelines for breaking free from email and the last injunction is the most significant: It reads, "Disconnect at a ce...

Labor Case Study of Employer HCL, Inc. a/k/a A. B. Inc. and Union Laborers International Union of America, AFL-CIO, Local 576A

jurisdiction over such matters. The unions position is that an agreement was reached when the agreement was extended to 2005 as i...

A Branding Plan for a Photography Company

a high level of disposable income, often in the public eye. 3. The Product The final product, referred to as a Premier Portrait,...

Marijuana Decriminalization

bankruptcy of all marijuana prohibitions. Paper: Purpose Statement: The purpose of this speech is to provide the listener with ...

A Legal Brief

rapid movement in the apartment, indicating what they believed to be the suspects attempt to flee the building. The officers forc...

Crime in the Newspapers: An Anomie-Oriented View

the crime being committed. First of all, the report indicates that the suspect was in his late 20s, had a beard, and wore a sloppi...

Targeting Advertisements Effectively

example of how ads must contain some aspects which specifically speak to the target market in question. The ad shows a young man i...

Prison Programs - The Challenge of Political Interference

all areas of society. Not only does the incidence of crime detract from the quality of life of all citizens, but citizens must als...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

Questions on Ethics

actions that he would normally finds repugnant. Similarly, the captain of the guard who compels Joe to commit murder undermines Jo...

Customer Trust and Security of Information

to maintain trust between the people engaging in transaction" such that customers remain entirely satisfied with the level of trus...

World War II and the Debates over Indian Independence

of whether or not continued occupation of India was well-advised. 2. The critics of British rule in India supported immediate ind...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Populations of Sea Otters Dwindling

match the numbers elsewhere. Today, Californias population of sea otters sits at roughly 2,700, or just about 20% of the populatio...

How Apple Has Marketed the iPod

be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...

Outsourcing - The Negative Impacts

"outsourcing". The situation has become so dire that there are virtually no manufacturing jobs remaining in the United States. T...

Intelligence Tests and the Subjectivity of Results

intelligence is not a singular definable trait, but that intelligence as a whole can only be understood and measured in specific c...

A Product Expansion Plan for Starbucks

total, an investment of $2,083,500 will be required, including the cash flow which will be needed to fund the pilot project before...

Health Care and Ethical Decision Making

Health ("Right", 2011). From an ethical perspective, one might also invoke the Kantian deontological theory of ethics to explore w...

Coach Inc.

It is the image and the way image is perceived that is the key to this differentiation. Question 2 Brand personality is created...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

Psychological Advertising: Offensive Content and the Impact on Self-Esteem

self to ideal image in ads F. Offensive stereotyped images of gender in foreign publications G. Differences in male and female re...

Marketing Strategy Diet Coke in Great Britain

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

Advertisements and Gender Roles

In a paper of four pages, the writer looks at gender roles as they appear in advertisements. Two classic ads for Coke and Pepsi ar...

Changing Meanings - Reconsidering Advertising Texts Regarding Beauty

The writer looks at two advertisements supplied by the student, designed to appeal to men with a dating agency providing contacts ...