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Essays 151 - 180

Hazardous Foods Transporting Procedures

however, that: "Where equipment and utensils are used for the preparation of potentially hazardous food on a continuous or product...

Political Advertising Changes Since the Eighties

coupled with the ever-increasing divide between the major political parties has created a campaign scenario which is vastly differ...

Questioning Whether Sex Sells in Advertising

value of $256.1 billion an increase of 5.6% on 2002. Therefore, research that may indicate better ways of using advertising budget...

Influence of Persuasive Advertising

In a twist for those not qualifying for zero interest, GMs financing arm, GMAC, offers incentives worth $4,500. Physical Attractiv...

McCann Erickson's Project Implementation and Corporate Culture

new bar codes on its texts and this could entail a major project involving many aspects of the business. In the insurance industry...

The European PHEC and the American DTC

advertising in the US Since the mid-1980s, the FDA has allowed DTC advertising in the US. Originally, a few DTC ads were allowed ...

Consumer Behaviour and Marketing a Hotel

be looking for the best deal, the most service or facilities for the lowest price, where love is involved they may be looking for ...

American Advertising Agency Characteristics

contention that the people vary and so does culture by pointing out regional differences. While New York City is a hip melting pot...

Caracas, Venezuela's El Universal Newspaper

is bias in any of the news items, it is not evident. The serious nature of the news is tempered by stories of local interest, pre...

Girls, Women, and the Impact of the Media

more than provide a reflection of the times, or to subconsciously inform women and girls about their roles. In many cases, the med...

EU and Nike

from Europe boosting revenue for the company (Wrighton and Bleakley, 2000). Knight, however, acknowledges the mistakes he ...

Overview of Food Safety

actually repackaged meats when expiration dates were old. They would often marinate the old meat and even sell it with a different...

Analysis of Nike Inc.

could get his shoes on the most dominate runners in the field, the pack may follow (Labich and Carvell, 1995). The company sells ...

Australia, Alcohol Consumption and the Impact of Combining Advertising and Sports

"total years of life lost to disability (YLD), with depression accounting for 8% of the total YLD" (Mathers, et al., 2001; p. 1076...

Europe, Asia, and Advertising Psychology

Whats more, consumers care little what brand they purchase as long as they can believe that the machine they purchase will be reli...

Advertising and Male and Female Images

popular culture today. It is though advertisements, movies, radio broadcasts, even bill boards that we have filled the cultural v...

Contemporary Oedipus Imagery

if he should have a son. Therefore, Laius took steps to prevent conceiving a son by Jocasta. However, Jocasta wanted a child and c...

Advertising Creativity

Perhaps the greatest argument here is that the advertising of some products tries to take us to a pleasant time in our lives, in a...

Mass Advertising and Consumerism

century with the opening of the first department stores and increased with the growth of advertising and retailing. Consumerism i...

Marketing the Toshiba Tablet PC

experience with the units. The market that the manufacturers want to attract is the consumer market, which may also include the...

Erikson on Advertising 2

(Hoegh and Bourgeois, 2002; p. 573). The researchers were able to confirm empirically what Erikson intuitively knew and promoted....

Graphic Artist Milton Glaser

Arts ("Milton Glaser," 2005). He would for the most part get his education in New York, but his stint in Italy likely broadened hi...

UK's Tesco PLC Retailer

senior analyst at Verdict, says it has succeeded because "it has delivered what consumers want" (Rigby, 2005, p. 2). Legal and ...

France as the Ideal Vacation Spot

architecture includes the ultra modern, such as the modern art center commissioned by French president Georges Pompidou,, as the s...

Ways to Launch an International Brand Name Hotel

This 3 page paper discusses three ways in which oen can start an international brand name hotel. The methods include direct mail, ...

Print Advertising Will Never Become Obsolete

bought space in 28 consumer magazines and its advertisements are either a quarter page, a half page or a full page ("Google Rolls ...

Attitudes of the Public and the Impact of Advertising

Happy Meals occupying the screen, the boy ecstatically describes the many choices from Chocolate Milk to Apple Juice, from Apple D...

Accountability of Government

regard and no one should really be surprised as to what comes from the government. At the same time, this piece attempts to explai...

Sex in Advertising and the Problems It Represents

on television commercials. In essence, this is a serious problem wherein when sexuality is presented, obviously or subtly, on a co...

Questions About Internet Advertising Answered

receive a refund for any portion of time it was unable to be presented to visitors to AdSource. The company further states that c...