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Essays 31 - 60

HOME DEPOT, HISTORY AND ANALYSIS

The Home Depot Inc., headquartered in Atlanta, GA, is the worlds largest home-improvement chain and second-largest U.S. retailer (...

Should Aboca Enter the US Market?

in Italy, with the creation of the new Herbe Salute retail concept. The breakeven point for this project is $350,000 per annum, an...

Discussion Questions on Strategy and Marketing

more targeted micro-marketing" (Mass marketing comes unplugged, 2005), primarily because it is no longer possible to gain a mass a...

Home Video Game Industry Case Study

"take" was enough to convince him that he was on the right track. He was-it was the start of an entire industry. Bushnell talked ...

Product Liability and Tort Law

lack of fasteners or screws to hold this segment in place, resulted in his injuries. Claims of product liability based on two ele...

Comparison of Toni Morrison and Leslie Marmon Silko

In six pages this paper examines how 'home' and 'self' are conceptually depicted in Ceremony by Leslie Marmon Silko and Beloved by...

Apple Computers' Struggle Against Microsoft.

A paper that addresses the problems faced by Apple Computers, Inc. The author contends that Apple computers main competition, Mic...

Singapore and the Marketing of Video Games

In ten pages this paper discusses what must be considered when marketing home video games to the Singapore market in a considerati...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

A Case Study in Market Research

the identification assessment of potential target markets and preliminary data, qualitative research may be undertaken with a smal...

Assessing Research

in the home and individuals suffering from dementia. The background literature review sites a wide range of sources, including res...

Assessing Research

The writer looks at a research article by Lach and Chang (2007) entitled Caregiver Perspectives on Safety in Home Dementia Care" p...

Mayo Clinic; Market Research Memo

to sell to the existing customers and to sell its existing products and services to new customers. With this strategy in mind mark...

Hawaiian Sorcery

at his door, he must not "send forth his death-dealing prayers" (Kamakau 120). Wealth that he can accept is when he uses his mag...

Silko/Setting in Ceremony

the doctors that he felt like "white smoke" and that he had "no consciousness" (Silko 14). With this allusion, Tayo tried to conve...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

Minnesota/Immigrant Cuisine & Customs

each controlled by its on nobility, and a united German state did not emerge until the 1870s. Therefore, it is problematic to defi...

Yinka Shonibare/A Flying Machine for Every Man, etc.

of Shonibares characters via their clothing. While Victorian in style, the design for the wax fabrics originated in the Dutch colo...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

How Research is Used by a Distribution Company

generalized research which took place many years ago. In more recent years there has been research that can be seen as specificall...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

The Rainbow Sign by Hanif Kureishi

speeches that he felt spurred the creation of the neo-Nazi attitudes in youth. For instance, in 1967, Duncan Sandys said, "The bre...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

A Look at Chaco National Park

life. The Chacoans farmed the lowlands and built great masonry buildings connected by a network of roads. Pueblo Bonito, the cen...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Article Review on Market Strategies and Marketing Research

researchers can help in terms of finding relationships when it comes to customer needs and wants (Matthyssens and Vandenbempt, 200...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...