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Essays 91 - 120

Running a Commercial Radio Station

A paper examining various issues associated with running a commercial radio station. The author addresses advertising, revenue, a...

Laws and Costs of Smoking for Children and Adults

In twelve pages this paper presents a comprehensive overview of the smoking issue including health related costs, risks, second ha...

Food Advertising & Children

target children as their principle demographic also have Web sites that market to children (Cowdrey 19). A child who gets bored wi...

Creating a Brazilian Market for America Online

In a paper that contains five pages the ways in which AOL can enter the market in Brazil are examined in terms of developing a str...

Integrated Marketing Communication and Creating Brand Awareness

run IMC campaigns, here there is more than just a common theme and message, it is the same type of massage with the same values th...

Overview of the British Advertising Agency Saatchi and Saatchi PLC

In six pages this paper examines the late Eighties difficulties encountered by the British Saatchi and Saatchi advertising firm in...

Approaches to the Reduction of Teen Pregnancies

In five pages this paper discusses teen pregnancies and how to reduce them with topics including advertising, classes in parenting...

McDonald's and Obesity; A Case Study

eating. This will help empower them to make decisions regarding their own diet. It will also placed pressure on the companies to c...

Methods Of Persuasion Used In Mass Media Advertising: Gender

that targeting specific markets is an even more critical component to establishing a secure consumer base - which is more often th...

Jay Chait's "Illusions Are Forever"

to unravel; given the fact that people were beginning to acquire mass quantities of commodities they had never before possessed cr...

California Medical Law Case

the patient (Overview of California Civil Lawsuit Filing Procedures, n.d.). This restriction may or may not apply in Dr. Sanders ...

Ecuador and Texaco

including a primary pipeline that extends 280 miles across the Andes. To build the roads, forests were cleared and Indian lands bu...

Impact on Language Learning, Global Issues

This research paper explored organizational websites of intuitions that focus on global issues, such as environmental issues, pove...

Global Communications Benchmarking

This 3 page paper is based on a case study. Looking at issues faced in a case study on the fictitious company Global Communication...

Nurse Practitioner

collaborating physicians name. Authority to prescribe controlled substances includes Schedule II-V as outlined in the prescribers ...

In The Image Of God

states that the anthropomorphites commit a grave error because Jesus Himself said that God is a spirit and mans body cannot possib...

Issues in HRM - The Work Life Balance and Issues of Fairness

employers are obliged to comply for all of their employees and protect employees rights; reducing pressure from employers for empl...

Product Placement

prove equally beneficial to businesses? Turcotte (1995) argues that it does and lists a variety of reasons. First of all, produc...

Philosophical Issues' Examination

In five pages this paper considers philosophies of James Mills and Immanuel Kant in a discussion of how philosophy can develop iss...

Nursing Issues and the Health Issues of the West Family

her, per se, but rather with her expectations of Madeline, which are not age appropriate. The scenario says that Madeline knows be...

Public Issues, Private Issues, and Social Problems

In six pages this paper examines the differences between public and private social issues according to C.W. Mills in this history ...

Share Issues and U.S. Issues of Placement

However there is the need here for a very careful choice of stockbroker to make the offer. When we consider these types of offer ...

Targeting Advertisements Effectively

example of how ads must contain some aspects which specifically speak to the target market in question. The ad shows a young man i...

The Silk Road

Inc. 1-800-90-WRITE No Portion of this Document may be Reprinted without Proper Attribution to The Paper Store as a Source. TRAV...

Popular Culture of 1950s America

not something that sprung up in the 1990s or 1980s. Yes, it is a 1950s phenomenon ("Film History of the 1950s"). McDonalds was fra...

Marketing Through Stories: A Comparison of Buttery Spreads

of sorts that makes doing so truly challenging. There are candy aisles, colorful high sugared cereal boxes, and high fat gourmet i...

The Influences of Advertising on the Behavior and Values of Children; A Research Proposal

advertising is not have any significant impact on children and the way they perceive brand, as such it does not have any impact o...

An Advertising Campaign for L'Oreal's Redkin Brand in Australia

15 percent within the first six months as sales to professional headdresses would increase by 10 percent of the same period. The b...

Crestfield Furniture

has an employed sales force that do not work for anyone else, instead they get a salary and then a small commission on the sales. ...

Defining Public Relations

free advertising for her and her company, which is now doing well. How might one explain this phenomenon? People tend to root for ...