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Essays 151 - 180

Writing a Business Plan for a Roller Rink

meet a demand or create a demand. This means that any idea needs to be examined for viability. The first stage of a business plan ...

Computer System Project

This 10 page paper looks at the way a project to install a computer system in a shop may be planned. The paper focuses ion the pla...

Marketing Audit for an SME

model takes the model for the environment from the US market, using styles and refresh images so that a good product can be combin...

Toyoko Inns

will bring customers into the area which will use these other services. The initial pricing was above that of the ryokan owners an...

Sustaining Business Development and L'Oreal

In eleven pages this paper evaluates L'Oreal in a business consideration that includes a PEST analysis and assesses its sustainabl...

Global Corporate Analysis of McDonald's

McDonalds in Russia (Buckley, 1995). Economic Influences In terms of economic influences, the increasing global wealth has suppo...

Pricing Strategy of British Gas

a need for a company to understand what the result on any price increase or decrease will on both the sales and the total revenue ...

Florida Atlantic University's College of Business and Strategic Auditing

linked to the national economy as enrollment increases during times of economic recession and tends to decline when the economy is...

FedEx Marketing Audit Planning

changes be attributed to marketing efforts? * PEST analysis. This is assessment from the perspective of the political, economic, ...

UK Supermarket Industry Analysis

profit in the UK supermarkets when compared to the countries. This was a lengthy government investigation, however, it was found t...

Blackpool Hotel Marketing Plan

in Afghanistan and then Iraq have resulted a high degree of any western feeling in many Muslim countries and an increase in the le...

Upscale Scottish Hotel Marketing

In fourteen pages this paper examines the marketing of an Inverness 30 bed upscale hotel with SWOT and PEST analyses applied to st...

Analysis of Hilton Hotels

of 2004 the company had a total of 2,259 properties with a capacity of 358,000 rooms. Of these 115 of the hotels saw Hilton Hotels...

External Commercial Environmental Tools of Assessment and Analysis

In this way the changes that are made can be planned to minimise the negative influence and reduce their impact as well as...

Amusement Center Feasibility Report

the surroundings o They do not have the type of amusements that I like o They do not have any additional facilities, such as food ...

Restaurant Startup

first to consider what the aims of branding are, and how they are achieved. The use of branding is to increase the market share ...

New Supermarket Product Line Developed

of the market, compared to Sainsburys 15.8% and Tescos 22.5% in October 2002 (Harrington, 2002). However, out of these top three i...

Risks and Uncertainties of Med Tunnel

costs while being low enough to attract passengers. To better understand the risks and uncertainties surrounding such a pr...

Marketing of the United Kingdom's Thornton's Chocolate Manufacturer

This next section will examine Thorntons marketing strengths and weaknesses both PEST and SWOT analyses. PEST, which stands for p...

HSBC Bank External Environment Analysis

Shanghai Bank, also a leader in the industry in Hong Kong (2003). It further has a strong presence in China and owns HSBC Bank plc...

Company Analysis of Waterford Wedgwood

of differentiation that this gave, after only one hundred years of operation the company failed(Waterford, 2003). High taxes and a...

Private Colleges' Marketing

Why Market? Even as far back at his 1992, USA Today Magazine indicated that "colleges today must draw on a dwindling popul...

British Tourist Attraction the Cutty Sark's Marketing Plan

carry wool from Australia before being sold to the Portuguese in 1895 and renamed the Ferreira. It was not until 1922 when a forme...

Two Part Examination of British Airways

journeys as well as the requirement for an increase in the supply to the airline carriers by way of additional aircraft themselve...

Analyzing Wal Mart

is to increase the market share as well as increasing efficiently in terms of profits for shareholders. The strategy and goals of ...

Case Study of Eastman Kodak

$3 billion in the next three years acquiring and investing in digital technologies (Perlisky, 2003). George Eastman founded...

Analysis of Intel

there have been plenty of legal problems besetting the company, mostly from rival Advanced Micro Devices (AMD) (Hoovers Company Pr...

Report on the Airline Industry

2003). Air travel at this time was very rare and very expensive, IN many ways this may be seen as the very beginning of the servic...

Australia Telecommunications Company Telstra Corporation Ltd

aggressive growth strategy. However, to look at how the company can continue the strategy we needs to look at the position of the ...

Sugar Industry of the United Kingdom

1996/7 1997/8 1998/9 1999/0 2000/1 Consumption in millions of tonnes 2.396 2.327 2.304 2.309 2.323 2.337 In looking at the perfo...