SEARCH RESULTS

YOU WERE LOOKING FOR :Alternative Beverage Product Marketing Plan

Essays 601 - 630

Colgate Palmolive Company

In five pages Colgate Palmolive's toothpaste marketing problems are analyzed in terms of lack of product diversity and falling beh...

History and Development of the Ford Motor Co.

In fifteen pages this paper examines Ford's history, how the company developed and entered the global market with product diversif...

Merging with Microsoft

This research paper discusses a hypothetical business and what factors should be considered before making a decision to merge with...

Children and the Effects of Marketing

In eight pages this paper discusses how product marketing focuses upon children in a consideration of the connection between paren...

PETsMART Marketing

in each of the markets" (Anonymous petsmart.com) that they serve. Along with focusing upon the needs of its target consumer, the ...

Word Processors and Marketing Campaign Management

In six pages the fictitious 'Speak Your Mind Version 1.0' product that would allow computers to literally be spoken to by word pro...

Studying International Management

think they have a deal, serving the wrong menu, or scheduling a meeting at the wrong time can initiate bad feelings and kill an ot...

IT Overview

In twenty pages this research paper presents an overview of information technology in a consideration of its societal and business...

Comparing Reebok and Nike

In seven pages this report compares Reebok and Nike in a consideration of manufacturing shifts to China from Indonesia, social res...

Global Marketing and Ethical Issues

This research paper consists of seven pages and considers global product marketing and the ethical considerations involved in such...

Advertising and Marketing of Sex

In twenty pages this report examines product marketing and advertising campaigns in a consideration of how sex sells. Fifteen sou...

Wartime Advertising

or literally millions of Americans. (White, 1996) "The Council originally began in 1942 as the War Advertising Council when it wa...

Budgeting Accounting Questions

areas with local management working together to meet the required budgets with cost cutting and planning and each department ends ...

Marketing and Selling Through Mythic Imagery

markets to "buy" a product, a concept, a political ideal, or a value system. In todays world, the mass media uses the tools of m...

Asian Footwear and Development of a New Product

What is not so obvious is that it is also a hot market for sport footwear. Adidas for example reported a 22% increase in Asia, in...

Atlantico and River Beverages Accounting

they bear responsibility for the budget advice they produce. The division manager reviews this budget but cannot make changes, ma...

Product Life Cycle Analysis of Starbucks Coffee

competing in fast-changing, unpredictable markets by scheduling change at predictable time intervals" (Eisenhardt & Brown, 1998, p...

SWOT Analysis of Diageo PLC

business. * As of 2001, there were significant signs that the firm was serious about the drinks industry and would complete the Se...

Marketing Strategies Dell vs. Apple Mac

to the overhead luggage compartment and bringing down his G4 iBook, then, Troyer pulls his G4 iBook from under the seat (Lipperts,...

Licensing Your Product

and Sapsford, 2005; p. A1); Sony had given up the struggle by 1992 (Cusumano, Mylonadis and Rosenbloom, 1992). VHS emerged ...

Mercedes A Class and the 'Baby Benz'

that could be seen as potential target segments. The first of the studies of lifestyle looked ad family lifecycle stages. The majo...

Viagra Marketing by Pfizer

is something that is advertised excessively on television, and with Internet pop up ads, the brand has much competition. Other sim...

Market Perception Diffferences in Hong Kong and London Regarding Levi Jeans

to China, a country that supplies a great deal of textiles to the world. However, when we look at these two markets, there may b...

It Takes Money to Make Money, A Case Study of Dupont Kevlar

and get started, aggressively using the outcomes of their early efforts to redirect and learn their way to real opportunity" (Gunt...

Quality Products vs. Luxury Products

Bordeaux, 61 chateaux produce Grand Crus Classe wines, which command the highest prices of any wine in the world (History of Borde...

Overview of Sony PlayStation

mid-2000s (Wall, 2001). The stakes are high in such a market therefore -- and this provides good reason for Sony to continue its w...

Analysis of an Advertising Age Marketing Article

experiment there. At a recent franchisee meeting, the group came up with twelve ideas for new sandwich possibilities (MacArthu...

Pepsi, Coke, and Innovative Product Production

in obesity among children in America. To meet this challenge, the company developed low-fat chips, in fact, PepsiCo was the first ...

The Marketing Structure of Walgreen's

they like buying trends and how frequently they shop for purchases there. It is safe to say, however, that the main reason...

Differences Between Product Enhancements and Product Development

development and product enhancement. Well examine the advantages and disadvantages of each, then well examine some case studies ab...