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Essays 241 - 270

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

Construction Industry Marketing

In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma...

Daisy Florist Marketing Plan

In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...

Palm, Inc. Marketing Plan

Palm became the definitive name in hand-held devices, and until recently, has enjoyed being at the top of the heap of this particu...

Major Title Company Marketing Plan

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

Baptist Health Home Health Marketing Plan

expanding market share now and then maintaining that share as the target market increases in size. Situation Analysis BHH...

Plan to Increase Business for Dubai Internet City

free economic zone under the concept of clustering, allowing films of a similar nature in the same or similar industries in the sa...

Marketing Primo

The writer undertakes an analysis of the new car market in United Kingdom, with the aim of developing a marketing strategy for a f...

Marketing and Porter

be gained by asking certain questions, such as: Why do customers buy from this company, i.e., what needs do they have that cause t...

U.S. Brands' Global Marketing Plan and Dominance

may or may not indicate that the US firms are best at branding. The commercial environment is increasingly competitive. There is...

Strategic Plan for Miller Lite

2012a). In 1970, Philip Morris companies bought Miller Brewery Company. Light beer was first introduced by Miller in 1975. It s...

Italy and Nescafé

to work. Market Leaders Strategies Though there are many similarities in the US and Italian...

Overview of the Internet and Marketing III

In ten pages this paper examines Internet marketing in a consideration of what it is, how it takes place, and its benefits with on...

Volkswagen Marketing Audit

This paper consists of fifteen pages and presents a marketing audit of Volkswagen that includes sales, market share increase objec...

UK Ice Cream Market Case Study

this time Unilever and Birds Eye Walls had effectively created almost monopoly condition in the CTN market (Brennan et al, 2003). ...

Marketing Budget at Nike, Inc.

2009). The company generally allocates about 12 percent of its revenues towards marketing and advertising (Wikinvest, 2009). In ...

Music Industry Marketing

a point of influence with a major label. The music industry has complained for some time of its inability to sell albums....

Coca-Cola and Pepsi - Cola Wars

help to increase the overall market size, which has had significant costs. But as consumer tastes change and market demand shift a...

Capital Raising Case Study of Intel

million. If we look at the net income before taxes there is a level which could sustain this, as the net earnings before tax would...

Evolving Market and Older Product Marketing

In eight pages this student supplied case study examines how an older product can be marketing amid evolving market conditions wit...

Superpower Status of China

the low-end retailers like Wal-Mart are able to supply inexpensive goods, low income Americans will remain satisfied and uncritica...

Market Research and Answers to 2 Questions

In five pages questions on conducting market research and marketing differences between services and products are answered. Three...

Overview of Marketing Services and Differences

In three pages marketing products and marketing services differences are examined with the 4P's among the topics of discussion. T...

Developing a New Product

word, mark the book or cut and paste sections as well as highlighting the sections for restaurant at a later date, all without mar...

Tylenol Marketing Mix - 4Ps

8-hour, gel caps, sinus, allergy, Tylenol PM and numerous other specific Tylenol products for different conditions. The company ha...

Is The Broad The Variety Of Choice The US Consumer Market A Good Thing?

efficiency within the market. The ability to offer choice and differences can also be seen as a core foundation and the concept of...

An Advertising Campaign for L'Oreal's Redkin Brand in Australia

15 percent within the first six months as sales to professional headdresses would increase by 10 percent of the same period. The b...

International Expansion

consider various risks. Transaction exposure risk is described as the risk associated with the cost and revenue in terms of a chan...

Theodore Levitt's 1960 Article 'Marketing Myopia'

as time when by they began to decline, they did not see themselves as transportation companies, but merely as railroads. Therefore...

Marketing a Commodity; Coffee

Ps; product, price, placement and promotion. The first piece that of product. This is not only the commodity itself but the way in...