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Essays 121 - 150

Research Proposal on Head Injury Risk Reduction Advertising Campaign

In five pages this research proposal assesses the financial factors involved in the establishment of a head injury risk reduction ...

The Pharmaceutical Industry and Erectile Dysfunction

Men who have problems getting or sustaining a penile erection suffer from erectile dysfunction. Erectile dysfunction can be the r...

Advertising and Technology Issues Considered for Kudler Fine Foods

The writer looks at the fictitious case of Kudler Fine Foods, assessing the way a marketing campaign to support internet sales may...

The Effectiveness of McDonald's Advertisements

their family are easily apparent. The McDonalds family brand advertisement starts with an image of family life, with a mot...

Advertising and Gender Stereotypes: How Culture is Made

of the popular television show "Futurama", a character from our present time protests the futuristic intrusion of advertisements i...

Applying Content of Articles on Marketing Regulations

Marketers should be aware of marketing regulations. This paper outlines the content of three articles concerning different aspects...

Ogilvy on Advertising by David Ogilvy

In nine pages this advertising text including the author's recommendation of what represents 'good' advertising based upon nearly ...

Individual Autonomy and Advertising

In five pages this report considers if individual autonomy is subverted through advertising by exploring the points made by Richar...

Western Australia's OSHA The Occupational Safety And Health Act (OSHA) In Western Australia

In fourteen pages this paper discusses the Occupational Safety and Health Act of Western Australia in a consideration of such topi...

Cost Savings in Email Communications

Tauhert (1998) lists six characteristics of an effective approach to knowledge management: * Collaboration. This...

Australia, Alcohol Consumption and the Impact of Combining Advertising and Sports

"total years of life lost to disability (YLD), with depression accounting for 8% of the total YLD" (Mathers, et al., 2001; p. 1076...

Australia's Lend Lease Corporation

million 38 xix. Operating profit before tax (Answer in dollars; making sure to provide the unit of measurement (millions; 000s) A...

Douglas Robertson's Wake Up Australia

however, and we begin to feel that the poem will clearly focus on some political argument. He then introduces the word "white" ...

The Future Of Television Advertising

This 17 page paper looks at a future of advertising on television. A large number of influences are changing the way television is...

Does Clever Advertising Entice Consumers?

true; a moments reflection will reassure us that while thousands of new products are introduced every year, most of them fail (Cha...

Deconstructing A Loreal Advertisement

toward consumption. As such, the public began spending money, causing various industries to take notice of such disposable income...

Advertising and Morality

Kanner, PhD, the extent to which advertisers go to draw in the young, impressionable target market is becoming more and more infil...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

Advertising Costs

In five pages this paper discusses the high costs of business advertising. Bibliography cites five sources....

Advertising and Consumerism

young people. For example, one of the largest issues that people have with print media advertising is the images it presents to yo...

A COMPARISON BETWEEN STORE BRANDS AND NATIONAL BRANDS AMONG CONSUMERS

one another. Yet for some reason, the consumer will gravitate more toward the national brand than the store brand - unless the pri...

Strong Brands' Building at AOL

a business that resonates with customers, that avoids competitor strengths and exploits their weaknesses, and that exploits its ow...

Homeland Security, INS and Epidemiology

problems, but refugees are perhaps most at risk, since many of them "come from areas where disease control, diagnosis and treatmen...

Greensboro Sit-Ins

turned into many as the protest continued for almost 6 months.5 In addition, it sparked many other protests throughout the South a...

Expanding Yum! Brands' Presence in Latin America

paper recommends that it expand within Mexico as it also expands into Brazil, Argentina and Chile. Question 1: Strategic Analysis...

U.S. Brands' Global Marketing Plan and Dominance

may or may not indicate that the US firms are best at branding. The commercial environment is increasingly competitive. There is...

Literature Review of Global Brands' Localization and Technology

Before beginning, it is helpful to analyze what, the definition of global branding actually is. In its most simple form, global b...

2002 Senate Campaign of Lamar Alexander and Campaign Financing

Alexander campaign other than the fact that this once governor is tied to that particular institution. It is good publicity for th...