YOU WERE LOOKING FOR :Annotated Bibliography for Research on Southwest Airlines
Essays 121 - 150
socks and stockings, they have delivered the pre-flight safety information to a rap beat. One pilot reportedly told passengers, "...
the U.S. Department of Transportation gave a name to the phenomenon - the Southwest Effect (Southwest, 2003). It refers to the con...
In five pages this paper examines how Southwest Airlines can be finely tweaked for the future while retaining its competitive ad...
passengers every year to 57 cities in 30 states with more than 2,600 flights per day (Southwest, 2000). They have 360 of the newes...
spirit, that the company regrouped, restructured and in many instances showing a profit despite the ongoing hostilities with bin L...
is so important to this case is because it does not follow a normal path. Vilcassim & Kadiyali (1999) explain that a company react...
in 1963 illustrates the conditions against which Guevara dedicated his struggle. Brennan (1998) was in Guatemala City for the pur...
Worth Regional Airport Board files a suit against Southwest to stop them from operating out of Love Field, which was the downtown ...
highly motivated workforce is Southwest Airlines. Lieber reported that Herb Kelleher, Southwests CEO, makes sure his employees bel...
out to the target audience is important, and SWA has relied on a variety of creative ways in which this is done. It advertises a g...
at employees or offer a tangible reward at the end of a given year (typically some kind of catalogue from which employees can choo...
move forward it is necessary to look at the company and its position. A useful approach is the resource based view (RBV). With...
theory with grand theoretical systems, when talking of psychology cites psychoanalysis and behavorism as grand theories. Here ther...
relentlessly targeted Southwest in demarketing efforts, Southwest not only continued to exist. Eventually, it surpassed all of th...
is an important topic when reviewing any region. Airlines are again, an important part of the transportation sector and something ...
advancing the commercial airline industry, for example, Southwest was the first airline to offer a frequent flyer program that off...
Clearly, the relationship between Southwest Airlines marketing division as guided by owner Herb Kelleher and the metaphoric Irish ...
in the operating revenue per ASM of 7.6 percent (Phillips, 2003). the operating costs per available seat mile (CASM) also increase...
-- its drinks were "love potions," while peanuts were considered "love bites" (Hoovers Company Profiles, 2003). But when Dallas/Fo...
near downtown Dallas (Hoovers Company Profiles, 2003). Because the airline operated from capital of Field, Southwest adopte...
any of these deals simply because they didnt fly at the time the deals were made (Irving, 2003). After fighting many legal battle...
positive attitude that applicants already possessed. "We draft great attitudes. If you dont have a good attitude, we dont want yo...
and active use of the aircraft. One of the benefits is that if an organization can benefit only from a portion of those hours, th...
In twelve pages this case study examines the components of success employed by Southwest Airlines in a consideration of its mark...
In ten pages this paper examines the effective marketing strategy of Southwest Airlines which helps it maintain its competitive ...
In fifteen pages this paper examines how Southwest Airlines undertakes pilot selection in a consideration of its company culture a...
factors for the inherent successes and/or intrinsic failures of each airline shall be examined. Clearly, neither ValuJets short...
In seven pages the importance of ethics in business are considered and ways in which it does not have to be compromised in the nam...
In eleven pages this paper examines the CEO's company role in an overview that includes discussion of late Coca Cola CEO Roberto G...
In five pages Vroom's model of expectancy is applied to Southwest Airlines in a discussion of its successful employee motivation. ...