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Essays 271 - 300

Low Cost Airline EasyJet

the next decade this is likely to increase to between 12% and 15% of all passenger traffic (BBC News, 2002, IATA, 1998). The ...

U.S. and UK on Lifting the Corporate Veil

is where there has to prevent fraud or where there is a parent company that controls and dominates their subsidiary company. It wa...

Ethics and Communication 2

subjects in the same e-mail the sender will only have a 50% chance that both e-mails will be dealt with. 4. The e-mail should hav...

Crest Whitening Strips Proposed Advertisement Campaign

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

Bivens Dissent and Memo on Exclusionary Rule Alternative

critics contending that the exclusionary rule "seriously compromises the truth-finding role of the courts by omitting facts in an ...

Film Industry of South Africa

of money used to market them, and they are distributed to theaters via a well-understood network of distributors. These condition...

Questioning Health Policy

who suffer from cancer, arthritis, AIDS, multiple sclerosis or acute back pain are known to frequently turn to alternative medicin...

Nike Consumer Behavior

used to be an otherwise a forbidden zone in advertising. In the beginning, advertisers had not yet learned to manipulate the publ...

Capital Punishment and Donald P. Roper v. Christopher Simmons

death (2004). While evidentiary rules are not pertinent here in terms of the guilt of the defendant, evidence is pertinent in resp...

Two Decades of Couture Fashion in France from 1919 until 1939

such as Madeleine Vionnet (1876-1976) who catered primarily to the Parisian aristocracy (Bourque et al, 1986). However, even Vion...

4 Questions on Marketing Services

and KLM have eliminated the business classes they offered in the past. It appears that the world economy is improving, however, a...

Psychological Advertising: Offensive Content and the Impact on Self-Esteem

self to ideal image in ads F. Offensive stereotyped images of gender in foreign publications G. Differences in male and female re...

Populations of Sea Otters Dwindling

match the numbers elsewhere. Today, Californias population of sea otters sits at roughly 2,700, or just about 20% of the populatio...

Personal and Professional Goals

This 5 page paper outlines some personal goals on how to achieve professional appeal. This paper states various minor goals such a...

The Dynamic Presence in Little Women, Jo March

This essay pertains to the way in which Jo March is portrayed in "Little Women" by Louisa May Alcott. The argument is presented th...

Pride and Prejudice by Jane Austen

This essay describes how Austen uses characterization and irony in a manner that causes contemporary readers to identify with the ...

She Stoops to Conquer by Oliver Goldsmith

This essay focuses on the 1773 play by Oliver Goldsmith, "She Stoops to Conquer," which is an eighteenth century play that is stil...

Wicked, A Review

This paper offers a review of "Wicked." The reviewer considers the current production of "Wicked" to have retained its appeal. Thr...

Marketing Strategy Diet Coke in Great Britain

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

Customer Trust and Security of Information

to maintain trust between the people engaging in transaction" such that customers remain entirely satisfied with the level of trus...

World War II and the Debates over Indian Independence

of whether or not continued occupation of India was well-advised. 2. The critics of British rule in India supported immediate ind...

Questions on Ethics

actions that he would normally finds repugnant. Similarly, the captain of the guard who compels Joe to commit murder undermines Jo...

Health Care and Ethical Decision Making

Health ("Right", 2011). From an ethical perspective, one might also invoke the Kantian deontological theory of ethics to explore w...

Targeting Advertisements Effectively

example of how ads must contain some aspects which specifically speak to the target market in question. The ad shows a young man i...

Outsourcing - The Negative Impacts

"outsourcing". The situation has become so dire that there are virtually no manufacturing jobs remaining in the United States. T...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

How Apple Has Marketed the iPod

be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...

Advertisements and Gender Roles

In a paper of four pages, the writer looks at gender roles as they appear in advertisements. Two classic ads for Coke and Pepsi ar...

Changing Meanings - Reconsidering Advertising Texts Regarding Beauty

The writer looks at two advertisements supplied by the student, designed to appeal to men with a dating agency providing contacts ...

Discussion Questions on Public Administration

In a paper of ten pages, the writer looks at public administration. The effectiveness of bureaucracy is considered by an appeal to...