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Essays 31 - 60

Bringing the iPhone and the iPad to the Chinese Market

with the products, but with the association with a lifestyle brand, changes may need to continue to embrace this differentiation. ...

Causes of Eating Disorders

anorexia nervosa are 12 times more likely than others with no family history of that disorder to develop it themselves. They are f...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Six Annotated Bibliographies: Eating Disorders and the Media

bibliographies; students will need to format items they use according to the style of their paper. First Bibliography: URL: http...

Eating Disorders

many ways and through controlling their bodies, even to death, they have some control over their own destiny. People who have eati...

Ready Meals Market in the UK

was worth ?3.5 billion in 2005 (Bradeley, 2006). The market can be divided into different segments, the main segment is that of ch...

Frozen Meals' Marketing

In five pages this paper considers Heinz's interest in manufacturing frozen ready made meals in a discussion of target market and ...

Ever Ready Batteries Marketing Strategies

In twenty one pages this paper examines long term marketing strategies that would enable Ever Ready to retain its battery market s...

Fast Food Consumer Goods' Marketing

follows an erratic path of sales each year. The company seeks to discover the reasons for that inconsistency, increase sales and ...

Unilever in Brazil

and Camperio already had an 81% share of the market. Each of these brands has its own individual market position within the laundr...

Introduction To A Project To Determine The Relationship Between Learning Organizations And The Degree To Which They Are Ready To Implement Change

adapt and change in order to cope with the dynamic environment. It is notable that some organizations appear better equipped to de...

MARKETING BREAKFAST CEREAL TO KIDS

for parents pushing strollers or chasing after active toddlers (Underhill, 1999). Furthermore, if a retailer wants to sell ...

Should Citibank Launch a Credit Card?

foreign bank to have to find other ways of competing. In order to gain access to the local market Citibank utilized innovative app...

Analysis of Starbucks

high level of advertising though different media. Television advertisements are supported with billboards, printed media as well a...

Positioning

fewer resources the company has the greater the attractiveness of a niche market due to the way that the market operates and the a...

Dollar GEneral's Financial Health

11% 13% -10% Basic Clothing 8% 9% -7% Source: (Dollar General Reports Increased September Sales, 2004) At $8.49, Dollar Ge...

An Analysis of a Typical Regional Carrier

that are faster and more comfortable than the prop jets they are replacing (Brannigan, 2001). Trouble began however when C...

Singapore Management Style

On equal economic footing with Nepal in 1960, Singapores economy is no longer a developing one. The Organization for Economic Coo...

Financial Challenges for Multinational Companies

financial stakeholders" (Lloyds, 2006). This is a god summary of many of the challenges that a company in the international enviro...

Assessment of the Japanese Market for Mangoes

that of Japan, a developed market, where it appeared there is an increasing demand for mangoes at the current time. In order to as...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Callaway Golf; Strategic Case Study

all sources of cost advantage... [and] ... sell a standards no frills product" (Porter, 1985; 13). The alternate strategy is that ...