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Essays 481 - 510

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

Assessment of the Japanese Market for Mangoes

that of Japan, a developed market, where it appeared there is an increasing demand for mangoes at the current time. In order to as...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

Logotherapy in Man's Search for Meaning

primary and not a secondary rationalization related to instinctual drives. This is a bold position. For instance, when someone has...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

WHOLE FOODS - AN ANALYSIS

Discusses Whole Foods' core values, and if/how they impact the company's bottom line. There are 5 sources listed in the bibliograp...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

Transparency International Corruption Perception Index

end of the scale, of course, are the most corrupt countries. These include most, if not all, Muslim-majority countries! Somalia a...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Software Testing Business

In ten pages this paper assesses the satisfaction of customers in this consideration of a software testing business in a discussio...

Health Care's Future and Managed Care

of those hospitals in a managed care contract consider joint billing to be important. Only nine percent place importance on group...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Student Submitted Inventory Cost Control Problem

In five pages compound interest effects and bottom line hospital recommendations regarding item orders through negotiating interes...

Organizational Leadership Audit

In nine pages this paper discusses a bottom up leadership audit within an organization in a case study of Citibank and the inclusi...

Analysis of a Newsweek November 27, 2000 Print Advertisement

and choose to visit a marketing consultant, you may be sure that for "x" amount of dollars, he/she will find a way to sell it for ...

Examining Books on Racism

This 6 page paper discusses three works on racism: Paul A. Winter's Race Relations: Opposing Viewpoints; Faces at the Bottom of th...

Still Relevant After More Than 40 Years 'Marketing Myopia'

This book report in 5 pages considers the Theodore Levitt text that was originally written back in 1960 for the Harvard Business R...

Employee and Management Communication Enhancement

In six pages this paper considers how a life insurance firm could promote communications between employees and management from the...

Adams Morgan and Foggy Bottom Neighborhoods of Washington D.C.

This paper considers the post 1930s transformation of these Washington DC neighborhoods in twenty four pages. Fifteen sources are...

August Wilson's Ma Rainey's Black Bottom

In ten pages this play by August Wilson analyzes meaning, setting, and characterizations. There are no other sources cited....

Television Violence Reduction Argument

was home unattended after school-he launched a campaign that resulted in Donohue being removed from the airways in the huge Dallas...

Private and Public Interest Conflict

In seven pages this paper examines the conflict that exists between public and private interests in a consideration of Faces at th...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...