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Essays 211 - 240

Global Market and Marketing Compaq Personal Computers

In twenty one pages this paper examines the international market in a consideration of the marketing and growth of Compaq's PC sal...

Advertising According to David Ogilvy

In three pages this paper compares Theodore Levitt's The Marketing Imagination and Art Weinstein's Market Segmentation to David Og...

Wal-Mart's Use of Information Technology

This 10 page paper discusses the way in which Wal-Mart uses information technology. The retailer has the world's largest IT system...

China and India in the Eyes of the World

This 5 page paper compares and contrasts the views the world holds of China and India. The writer pays particular attention to rel...

Global Strategic Dimensions

In many ways this later strategy may be seen as contradictory, as in the larger markets it may be necessary to tailor operation or...

The World Through the Eyes of the Artists of the Harlem Renaissance the Early Modern Period

Hurston and Langston Hughes. Hurston was a novelist probably best known for Their Eyes Were Watching God, a tale of a confident bl...

Research Diary Entries

appear to be universal. The aim of this research is to assess if international companies prefer to undertaken standardized marketi...

Nestle and Wyeth; Research Proposal

always an emotive event. This is especially true where the death was preventable and most codes of ethics will advice the protecti...

Micromarketing

campaigns. In both cases there are smaller target markets, which may be identified by way of different factors, such as geography,...

Essays on the Lack of World Capital Market Integration

In ten pages this paper discusses how security markets and reward to risk ratios are not coinciding because the world capital mark...

Dealing with Corruption, Theory and Strategy

its agenda does not include attacking either individuals or particular governments. The organization maintains that "Combating co...

At the Classroom Forefront Apple Computers Remain

In a paper consisting of five pages the ways in which innovative marketing has kept Apple in control of the education market are e...

Marketing Plan for the World Wildlife Fund

the unsustainable consumption of the worlds natural resources" (WWF, 2008). The goal is to protect the environment by infl...

Muslim Women - Oppressed

injustice" (Cudd, 2006, p. 23). This means that oppression is perpetuated through some sort of social institution or through the p...

Marketing Plan for the World Wildlife Fund

nongovernmental organization was started in United Kingdom, but the concept and organizational value since spread which has create...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Developing a System of Effective Global Governance, Is It Possible?

Different theorists have considered whether or not it is possible to have a single system of global governance which is both good ...

Security in the Global Context

this has impacted on the emergence of the security issues. There are a number of definitions which look at different perspectives ...

Changes in Global Governance Following the 2008/9 Recession

very viable market for the majority of lenders as well a serving an important purpose allowing many borrowers access to funds to h...

Global v. National Interests

and when" these problems appear(Carey and Shapiro, 2004, p. 18). Many people would argue that problems with relying on high carbon...

Ancient Political Systems

A 6 page research paper that discusses the political positions of various authors from the ancient world. The writer asserts that ...

The Ecosystems of Brazil

distinct American Indian cultures (McDermott, 1998). Approximately one-half of the worlds terrestrial species of wildlife live in...

William Shakespeare's Sonnets 'Let Me Not to the Marriage of True Minds' and 'My Mistress' Eyes'

In three pages these sonnets are examined in an analysis of such criteria as tone, verse, symbolism, and theme. There is no bibli...

John Schlesinger's Film An Eye for an Eye and Gender Roles

In five pages the portrayal of gender roles in this 1995 film is discussed. There is no bibliography included....

Spike Peterson and Anne Sisson Runyan on Global Gender Issues

In seven pages this paper considers issues of global gender from Peterson and Runyan's perspectives and include relating global is...

Global Poverty

so that greater benefits are transferred to the developing country....

"Explaining Globalization" - Review And Evaluation

Is there a time when an individuals interests supersede those of the masses? These are ethical questions posed each and everyday ...

Starbucks International Operations

access to prime real estate and better understanding of the local consumer ... In Japan the stores offer smaller portions and more...