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Essays 31 - 60

A Review of Issues in Economics by Robert Guell

in depth the basics of theory. The section starts out with the more basic ideas of economics, first there is a chapter on opportu...

Financial Analysis Validity

this does not mean that it is an accurate theory. To assess this we need to look at the theory. The basic idea is that it is not...

URBAN OUTFITTERS - MARKETING A BUSINESS

This is not to suggest that families cant be trendy or countercultural. But the problem with anything trendy or countercultural is...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

The Development of a Solar Trash Compactor by SPC

The writer examines the case of Seahorse Power Company, whose founder, John Pross, has developed a solar powered trash compactor....

Actual Innocence

wrongly jailed" (Boyer). The first case they discuss is that of Marion Coakley, who "served more than two years in prison becaus...

An Overview of 2 Corinthians

you know the depth of my love for you." Other scholars believe 2 Corinthians is actually a fourth letter that Paul wrote to them (...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Harrison-Keyes E-books Case Study

very successful. A similar opportunity now exists for the publishing industry. There is a great future potential, in the Memo fr...

Kenneth Roberts/Arundel

find and rescue her. Early on, the reader is also introduced to Cap Huff, an adult friend of the Nason family, and Phoebe Marvin, ...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Toxic Taco’s; The Arguments Surrounding GM Crops

that GM crops have been put through. The consideration can be looked at from a commercial or business perspective, from a govern...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Freakonomics (Book Review)

is willing to give that baby up may do things in her own interests and not the babys. This could make for a different outcome in t...

JUST BUSINESS CHRISTIAN ETHICS - A REVIEW

in other words, seeks to be a type of "What Would Jesus Do" endeavor for typical problems faced by the typical owner or manager....

BOOK REVIEW: MYTHS OF INNOVATION

This 3-page paper is a book review for Berkun's Myths of Innovation....

Daily Life of the Ancient Romans (Book Review)

contrast the modern day with ancient times. If he does have an argument, it might be that people are not so different throughout h...

Book Review: “Charlemagne” by Matthias Becher

information about it, rather than trying to pick it to pieces. Becher has used primary sources where possible. He relies heavily ...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

US Independence and the Ideology that Achieved It

This paper reviews the book 1776 by author David McCullough. No additional sources are listed. ...

Paul Roberts' 'The End of Oil'

industrial revolution and the transition to a coal-fired economy" (Pan). Roberts points out that the shift from an agrarian econom...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Black Abolitionists by Benjamin Quarles

many different organizations, all the while also illustrating and supporting the truth that so many of the African Americans suppo...

ANALYSIS: PRINCIPALS OF INTERCULTURAL COMMUNICATION

but hopefully an understanding of the issues he raises and attempts to address throughout the book. Overview While well de...

Maxwell's There's No Such Thing As 'Business Ethics' There's Only One Rule Reviewed

As well see below, Maxwell is not highly in favor of so-called "ethical behavior," because he believes that ethics is very simply ...

Review of Anthony Horowitz's Point Blank

a book by its cover. The boys, when sent to Point Blanc, are bonafide, out of control, juvenile delinquents who suddenly become mo...

Randy Roberts and James S. Olson's A Line in the Sand, the Alamo in Blood and Memory

he was God" (6). As each man is introduced by the authors, such as William Barret Travis, the leader of the Texans; Davy Crockett,...

Warren, Reeve and Fess's Accounting

all businesses accounting methods the same across the board. Although there are some differences between GAAP and International Ac...

The Great War and the Search for a Modern Order by Ellis Hawley

kicked off something else that was interesting - the worlds first mass consumption economy. The Industrial Revolution had been und...