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Essays 391 - 420

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Book Censorship

series and they desired this because they believed that it encouraged witchcraft. For anyone who has read them and is not of that ...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Beach’s Run Silent, Run Deep

become the commander of the Walrus. At this point Bledsoe becomes the executive officer of the vessel. In relationship to adventur...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

Backwoods of Canada by Catharine Parr Traill

For example, she is intrigued when the ship passes islands that have herd of cattle grazing on them. The captain explained that lo...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Randy Roberts and James S. Olson's A Line in the Sand, the Alamo in Blood and Memory

he was God" (6). As each man is introduced by the authors, such as William Barret Travis, the leader of the Texans; Davy Crockett,...

Robert Cialdini's Influence The Psychology of Persuasion

the society has done well with this product and everyone will need one. Another term, scarcity seems to indicate that it is an app...

Warren, Reeve and Fess's Accounting

all businesses accounting methods the same across the board. Although there are some differences between GAAP and International Ac...

Review of Anthony Horowitz's Point Blank

a book by its cover. The boys, when sent to Point Blanc, are bonafide, out of control, juvenile delinquents who suddenly become mo...

Angela's Ashes

the 1940s when McCourt was a child and young adolescent. It is a story that speaks of how hard it was growing up with no one who t...

Maxwell's There's No Such Thing As 'Business Ethics' There's Only One Rule Reviewed

As well see below, Maxwell is not highly in favor of so-called "ethical behavior," because he believes that ethics is very simply ...

A Review of The Longest Winter

men is a rare story, and a very powerful story in the history of WWII. It is a story of humanity, as well as the lack of humanity ...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

A Review of The Colors of the Mountain

see from the beginning that this story will not be one about a family who lived well during the changes in China, but a family tha...

A Review of The Jungle

will find the hope that America said it could offer, but also the realities that make a capitalistic society oppressive and degrad...

Mukherjee: "Jasmine"

her own future. She is a rebel from the beginning, and her desire to be different could be one of the reasons her life takes on wh...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

The Book of Good Love by Juan Ruiz

dungeon and as such is nothing more than a simple fun work (The Book of Good Love of Juan Ruiz Archpriest of Hita, 2007). There ar...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Martinson: "Views from a Tuft of Grass"

life, which may help to explain why he wrote about it in detail in Views from a tuft of grass. This book is a collection of essays...

Weiss: "Marital Separation"

to develop, so that associating with the other makes them feel better about themselves (Weiss, 1975). That is, they have endowed t...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...