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Essays 181 - 210

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

New Tools for Marketing

Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are success...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Marketing Approaches and the Utilization of the Mass Media

is approached may be undertaken with a marketing originated approached; this has the potential to add value in the way that the pr...

Assessment of the Japanese Market for Mangoes

that of Japan, a developed market, where it appeared there is an increasing demand for mangoes at the current time. In order to as...

Competitive Consumer Markets and One to One Internet Utilization Marketing Strategies

In sixty pages this paper discusses how the Internet is being incorporated into consumer markets that are especially competitive. ...

Competitive Advantage and its Causes

In six pages this paper discusses Kay, Prahalad, Hamel, Stalk, and Porter in this examination of competitive advantage, resources,...

America Online, Dell Computer, and Competitive Advantage

In five pages these two industry giants are discussed in terms of the investment potential and competitive advantage each represen...

Competitive Advantage of Outback Steakhouse

In fifteen pages this paper discusses the advantageous competitive position of Outback Steakhouse in a consideration that also inc...

Marketing Focus Changes and a California Financial Computing Marketing Plan

In twelve pages this paper examines a California based software business's need to change its marketing concentration in a present...

Soul Food Restaurant Start Up Business Plan

the ideal way to attain their desires. K & S Associates is in the start-up phase of business and we believe, based on market rese...

Strategic Commitment and Corporate Competitive Advantage

the primary reason the company exists, strategy details its commercial rationale, values explain moral principles, while behavior ...

UK Computer Service

In six pages a plan to market a small specialty software business is outlined and includes research, businsess to business conside...

XYZ Plumbing in the Future and Competitive Advantage

In eight pages this paper examines XYZ Plumbing's future challenges in a consideration of IT, small company downsizing, globalizai...

Competitive Advantage and Strategic HRM

functions, which inherently includes setting goals and objectives and developing action plans that fit within the companys larger ...

Competitive Advantage and the Supply Chain

for 2000. Boston-based AMR Research predicted that the supply chain management market would grow by 42 percent in 2000 to a total...

Global Logistics Network and Competitive Advantage

in the use of the Internet and on-line services by the average American worker. What the typical business network system has done...

Marriott International's Competitive Advantage and Strategy

In fourteen pages this paper discusses Marriott International's strategies to maintain its competitive advantage with PEST and SWO...

Amazon.com and IT Competitive Advantage

In eight pages this paper discusses how competitive and cost advantages are achieved by Amazon.com through the use of information ...

Competitive Advantage and the Impact of Total Quality Management

In five pages this paper examines how organizational competitive advantage can be achieved through TQM. Four sources are cited in...

Analysis and Competitive Advantage

a first mover advantage which they aim to use to establish themselves in a market place, once established they may even adopt almo...

Information Technology and Competitive Advantage

A literature review of information technology and how it can be used to acquire competitive advantage consists of five pages. Sev...

Competitive Advantage Case Study of SWA

be able to contact the company easily, to be given correct information and support and paid commission. * Other airport users will...

Amazon.com and the Competitive Advantage Represented by Technology

In five pages this paper discusses how Amazon.com achieves competitive advantage through technology in an overview of company deve...

Commercial and Consumer Marketing

In eleven pages communicating marketing messages to consumers either by business to business or commercially are examined in terms...

The Resource Based View (RBV) and the Attainment of Competitive Advantage

are cost advantage and differentiation. These are two different ways a competitor may get the edge on its rivals. For example, if ...

Competitive Advantage Through Information Systems

same way that would have once happened in a paper environment (Kumar & Babu, 2011). In other words, a J2EE developer in such an or...

Business Plan for a New Ethnic Restaurant

themselves can be communicated and embodied within the organizational culture. However, it is also an organization where there are...

The Competitive Advantage of Organizational Culture

short, having a functional organizational culture is viewed as the fundamental component necessary to achieve and sustain a compet...