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Essays 301 - 330

Assessing Tactics for Wal-Mart Money Center Marketing Campaign

other media forms acting as a reminder and reinforcement (Kotler and Keller, 2008). There is also the potential of localizing this...

Homegrown Terrorists: The South During Reconstruction

War, more than 3,000 freed blacks were murdered by Southern terrorist organizations. In the mythology of the "lost cause" and the ...

An Assessment and Marketing Proposal for New Student Loans

marketing is understood and the context of government backed financial products is considered to guide the way that the future mar...

Barnes and Noble's E-Reader

downloadable reading material. Barnes & Noble also jumped on the bandwagon with its e-reader, and this in part is what is donated....

Reforming Education

dollar program, "funded through the Recovery Act," that encourages competition among the states "to inspire education reform" (de ...

ROADMAP FOR A PUBLIC RELATIONS CAMPAIGN

With that in mind, lets take a look at the campaign objectives and risks. Campaign Objectives and Strategic Risks...

Organizational Theory And Unifying A Nation

details about the exact smears that were used.] Another of the differences with the 2004 election had to do with information tech...

Sears: Electronic Versus Print Marketing

evaluating Sears, for example, a firm that is well known to the majority of Americans, is its brand image truly successful? How do...

The Future of No Child Left Behind

performances. President Bush instituted No Child Left Behind because too many children had been falling through the cracks...

The Adidas Campaign in Beijing

closeness is fostered among those who understand the message. If you cant decode the message, you dont belong" (Lindstrom, Seybold...

Central Bark Dog Daycare Marketing Plan

meet the needs of most dogs and owners where there are special health or well being considerations, as long as the dogs are happy ...

The Relevance of the Air Campaign During the Gulf War

was able to be waged. There are two things that differentiated the air campaign from other prior conflicts. One difference is that...

Marketing McBride

it was. The offices are not national and are located in regional areas, or there may only be a single office. This...

Benchmarketing; Coca Cola and Pepsi

since. The results were used in the media in different countries as well as road shows where the taste challenge would be held. Al...

Fred Thompson and Philip Martin

ask what kind of access Martin is getting to the candidate for the significant contribution hes making. But even more troubling i...

Advertising on YouTube

new supervisor is not substantial. Also, while missing an important meeting is not always grounds for dismissal, it is likely the ...

Barack Obama and the Rhetorical Skeleton

to be reducing altitude; since they were on combat patrol they assumed it was an attack (Schank 305). He finished by saying he tho...

The Anti-Gun Campaign in the UK

into a specific behaviour pattern. During elections may be are biased views of the electorate to favour the government, however wi...

Moving the 49ers to Santa Clara

the industry. The San Francisco 49ers is popular across the country, and its local fans approach rabid devotion. The team ...

"Activism, Inc."

(Fisher, 2006). The Republicans continually outspend the Democrats and also raise much more money; thus, the Democrats have turned...

Public Relations Campaigns, HIV, and AIDS

well as making it clear that HIV/AIDS is not only an issue which affects other countries but is also very relevant to residents of...

The use of Research Evaluation in Designing a PR Strategy

a campaign to include research evaluation in a marketing scheme, there are questions to be asked. Weinter explains that some quest...

Running For A Seat In the U.S. House Of Representatives

will be addressing political concerns as opposed to focusing upon the war being waged between Democrats and Republicans. Th...

Operation Barbarossa

Slavic populations, whom they considered inferior, and to repopulate the land with Germanic peoples" (Operation Barbarossa, 2006)....

Political Races: New Mexico: 2006

candidates and smear campaigns, in combination with what the candidates have done, good or bad. In the examination Bill Richardson...

Functions of Public Relations

functions for organizations in facilitating establishing and maintaining a positive public image, but it also functions for societ...

Giuliani Campaign/Immigration

of the McCain-Kennedy bill that is currently being debated. Current status of political controversy concerning immigration Mr. G...

Stuart Hall: Encoding/Decoding

reflects their own position, experiences and interests" (Chandler, 2001). This position "involves contradictions" (Chandler, 2001)...

The European PHEC and the American DTC

advertising in the US Since the mid-1980s, the FDA has allowed DTC advertising in the US. Originally, a few DTC ads were allowed ...

President George W. Bush and the American Economy

the job market and 1.3 million jobs have been created in 2004, thus far.4 The drawback is that a great many of these new jobs are ...