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Essays 151 - 180

Comparing 2 Short Stories by Franz Kafka

In nine pages Kafka's 1913 short story 'The Judgment' is compared with his classic 1915 work 'The Metamorphosis.'...

'Aeneid' and 'The Odyssey' Number Three

In four pages this paper examines evaluates the acceptability of the protagonists' actions in these classic literary works by Virg...

Robert Louis Stevenson's Dr. Jekyll and Mr. Hyde

rules. Dr. Jekyll was the perfect example of such a man, a man who did the right things, acted in the correct manner, and never st...

New Coke: Marketing Flop

has its own very distinctive following; while it may be partially entrenched within cultural reasons, the primary one is the level...

The Industry of Ready to Drink Fruit Drinks Analyzed

In eight pages the RTD industry, its rapid growth and the marketing techniques it employs is compared to the 'cola wars' in this p...

A Consideration of 'Three Negro Classics' in African American Literature

unknown to him. He grew up in a time where the country was changing. The Civil War had ended and he and his family possessed freed...

Frito Lay's History

In five pages this paper examines Frito Lay's origins from the time of Mr. Doolin and Mr. Lay until the Pepsi Cola merger of 1965 ...

Marketing Issues at Classic Airlines

the company to more effectively use its resources with a focused strategy. Where there are products which are more exclusive or d...

CLASSIC AIRLINES - MARKETING RECOMMENDATIONS

Before we can safely come up with recommendations for Classic Airlines on how it can improve its income as well as its passenger l...

CLASSIC AIRLINES - MARKETING RECOMMENDATIONS

The main problem statement is that Classic Airline must increase its RevPar (i.e., revenue per flight) as well as its passenger ba...

A New Financial Bubble

Car collecting began in the Great Depression when individuals restored their cars, then established clubs. That style was continue...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Huck Finn is Not a Racist Book

and wrong the past was, as he also introduces what were still subversive ideas concerning race. For example, take the way that Chr...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

The Epic “Beowulf”

present Beowulf as a young hero, who is called upon by his fathers old friend King Hrothgar of Geatland, to defend his subjects ag...

An Analysis of Heroism and the Journey in Star Wars

An eight page research paper considering the literary concept of the hero's journey in this classic science fiction film by direct...

A Look at A Tale Of Two Cities'

This classic Dickens work is summarized and evaluated for elements such as symbolism and characterization. Thematic elements are a...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Good v. Evil in The Fellowship of the Ring by J.R.R. Tolkien

In seven pages this classic theme of good v. evil is examined as it involves Tolkien's classic novel. Eight sources are cited in ...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Augustine Wept for Dido

text. Augustine is explaining that he was more emotionally in tune with Greek classic literature than he was with his own spirit...

Comparing Poems about War to Beowulf

it is essentially the duty of this narrator. Beowulf is a man who sees his duty as that which involves risking his life. He goes...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Film Noir Techniques in the Film, Kiss Me Deadly

flag down a car, but no one stops. Desperate, she positions herself in the middle of the road while holding her arms outstretched ...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...