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Essays 31 - 60

Project Management and Planning a Party

take place regularly within the family, with the last major family gathering being a waiting two years previously. It was generall...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Marketing Strategy Diet Coke in Great Britain

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

Advertisements and Gender Roles

In a paper of four pages, the writer looks at gender roles as they appear in advertisements. Two classic ads for Coke and Pepsi ar...

Coca-Cola and Carbon Emissions

communities" (Mission, vision & values, 2009). The company also notes that there is no longer any real doubt left as to the human ...

Coca-Cola Marketing Issues

not meeting todays consumer demands for healthier beverages and more environmentally-friendly products. Foust (2005) reported that...

Why Marketing is a Wise Career Choice

(at the age of 38) for Wegmans Food Market, 2005s number one company on Fortunes "100 Best Companies to Work For" list, questions ...

The Economic Value Added EVA Assessing Pepsi vs. Coke

at all aspects of capital that are used. With debt and equality, the best place to find this is on the liabilities and equity sid...

Texas Politics: The 1930s to the Present

seems that he believed originally that the tax revenue was enough, but in the end it turned out that a raise in taxes was in order...

Benchmarketing; Coca Cola and Pepsi

since. The results were used in the media in different countries as well as road shows where the taste challenge would be held. Al...

Assessing the Market With a Demand Curve's Positive Slope

consumer demand for Pepsi Cola would rise due to what is called in the economic sector the "substitution effect" (Dyer, 2000; http...

Brand Marketing Techniques

universal, global one. Long before the globalization trend that has now become so familiar was ever conceived, it was Cokes polic...

Coke Leading Pepsi in Soft Drink Success

associations between a person and the brand selected, including product identification. According to Falling (2002), each brand mu...

A Light Coke Commercial Analysis

In six pages this paper examines a commercial for Light Coke and then provides an analysis that considers messages, production val...

Coca Cola Classic's Marketing

In twenty pages this paper discusses the marketing strategy behind the 1985 decision by Coca Cola to replace its century old secre...

Investment Comparison Between Pepsi and Coca Cola

In eight pages Pepsi and Coke are compared in terms of investment potential with PE ratio dividends, share prices, and discount ra...

Coke, Pepsi, and the Beverage Wars

attention of the customer. While one uses nostalgia, one uses the most contemporary icons. One is blue and one is red. One is t...

Examining the Brand Equity for Coke

The concept of brand equity is discussed. The concept is then used to examine the way brand equity is created by Coca Cola though...

1990s and Marketing of Pepsi and Coke And Pepsi

In five pages the ways in which Pepsi and Coca Cola provide checks and balances of each other in terms of profitability and market...

Cola 'Wars' Between Pepsi and Coke

In two pages this paper examines Coca Cola's 1985 'new formula' and 'the Pepsi challenge' in a consideration of the 'cola wars,' p...

When the Coke was in Coca Cola

The history of the coca plant, Erythroxylum coca, is discussed in this paper, including its cultivation in Peru, Colombia and Boli...

Coke and Pepsi

In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...

Mountain Dew, Dr. Pepper, and Coke Soft Drinks Compared

little nutritional value, but it is something that people consume anyway. Many people have favorite brands, or at least brand pref...

Case Study on the Cola Wars Between Coke and Pepsi

these manufactures have a relatively low requirement for investment, a top cost of $50 million for a concentrate plant will servic...

The Strategy and Marketing of Coke

forward, however, in the dominant poison that the company hold this is a luxury they can afford, as this will also create good pub...

Pepsi, Coke, and Innovative Product Production

in obesity among children in America. To meet this challenge, the company developed low-fat chips, in fact, PepsiCo was the first ...

Strategic Plan for Johnson and Johnson

A strategic plan has been developed for Johnson and Johnson based on an assumed desire to increase revue and support better reven...

Business Plan for a Nursing Agency Providing In-Home Care

The writer presents a proposal to support a plan for setting up and running a nursing agency, providing nursing and other healthca...

Creating an Individual Plan for Life Change

personal nutrition and exercise plan should be based on specific goals and the identification of areas where plausible changes can...

EMERGENCY RESPONSE PLAN - DALLAS, TX

properties. More often, severe storms light up the spring skies in April and May, and then comes the summer, the heat and drought....