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Essays 241 - 270

Case Study of Japan's Komatsu Limited

such as the "F and F" project - Futures and Frontiers. Through this project, the company asked all employees to contribute ideas a...

Low Cost Airline EasyJet

the next decade this is likely to increase to between 12% and 15% of all passenger traffic (BBC News, 2002, IATA, 1998). The ...

United Kingdom Marketing of IKEA

had entered was one very different form the home markets and in years before the brand had become known as a young brand, but did ...

Harris, Customer Service Management, and Making the Customer 'King'

The strategic plan feeds directly from the motto. The first step is to identify the needs of the customers. Initial input from pha...

Confectionary Aspects of Nestle

be lunched in September 2005 called Baci, which will be backed by a ?28 million marketing campaign over three years (Grocer, 2004)...

Business Theory and Models in a Reflective Learning Document

to make sure there is a solid foundation for any information used. Triangulation is a methodology often used in research to ensure...

Internet Banking and Value

third make use of internet banking services. This can be placed in the sector of remote banking, where when added together with te...

Operations Management Concepts

cost leader in either the industry, or just the relevant segment of the industry. In each industry or segment only one company may...

Enhancing Customer Value

paper we will be applying the theory to a supposed service company that is a strategic business unit of a larger company. 3. Anal...

Student Supplied Case Study on PRODEM FFP Banking Services in Bolivia

in the long term, and with the development of equipment that is much lower costing than that of competitors, for example the $18,0...

Case Study of the Carl Zeiss Company

have been an attractive choice, not only due to their knowledge, but also their location in a different part of Europe, benefiting...

Market Research Designing

project such as this is a success there needs to be more in depth research which cannot be accommodated by quantitative methods. T...

Global Production Patterns and Hardware and Software Industries

the development over countries such as India and China as well as Ireland where companies such as Compaq (now Hewlett Packard) hav...

Strategy as Defined by Michael E. Porter

same activities but doing them differently (Porter, 1996). Porter asserts that strategy is the only thing that will help a compan...

Flexible Firms and Lean Firms

not have to wait (Eagles, 2000). This is a simple example of a lean operation. Dell may also be seen as an example, with the way t...

Research and 'Voice of the Market'

learning about the customers of competitors and what competitors are doing to gain market share. The voice of the customer simpl...

Tesco's KM

personalise the offers which are sent to customers; True personalisation. Gaining loyalty is a difficult process. To this end adve...

Cost Saving Measure and Developmental Assistance Offered by Value Chains

In ten pages this paper discusses supply chain cost saving and competitive advantage development through value change with PVCs an...

Bolivia and Cell Phone Marketing

In sixteen pages this paper examines how to market cellular telephones in a region like Bolivia that does not even have complete s...

Small Retailers and Superstores Competition

In five pages small retailers and their problems with competing with Superstores are assessed along with a competitive strategy pr...

The Latest Ways to Analyze Business Data

It is very hard for a business to gain a lasting analytics competitive advantage yet some companies have done just that, such as W...

Compare Culture Three Automotive Companies

Corporate cultures have been identified as competitive advantages and this paper briefly explains the culture at three auto compan...

The Use of ICT in Corporations

One of the operations that we know gives a company a competitive advantage is a well-managed supply chain. Along the lines of corp...

Organizational Multiculturalism

In eight pages this paper examines workplace multiculturalism in a consideration of competitive advantage, organization, and marke...

Origins of Ford Motor Co. and its Current Strategic Development

in existence. Founded in the 16th of June 1903 with the grand total of $28,000 the corporation papers were filed in Michigan by He...

SWOT Analysis of IBM

In five pages this paper examines IBM's financial and competitive advantage industry position with a SWOT analysis. Nine sources ...

Moving forward at SWA

In five pages this paper examines how Southwest Airlines can be finely tweaked for the future while retaining its competitive ad...

Company Recommendations for Biomet

companies are able to spend more dollars on their different research methods. Because of the increasing resources at hand, biotec...

Business and Data Mining

that have already occurred (Nash, 1998). The purpose can be to determine which websites generate the most traffic and where that ...

The Competitive Position of Banyan Tree Hotels and Resorts

operations. The company started out as an operator of high end boutique hotels, resorts and spas. The hotel chain, and complimenta...