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Essays 241 - 270

Venezuela Coca Cola

In six pages Venezuela and its market potential for Coca Cola are discussed. Six sources are cited in the bibliography....

Coca Cola and Strategic Choice

In eleven pages this paper examines strategy in a consideration of Coca Cola from global, corporate, and business perspectives and...

Opportunities and Threats of Coca Cola

have seen advertising become so important within industry that many of the larger corporations now have advertising firms actually...

When the Coke was in Coca Cola

The history of the coca plant, Erythroxylum coca, is discussed in this paper, including its cultivation in Peru, Colombia and Boli...

ITM Application of Company Manufacturers

within the same system. A typical example would be a company which has businesses spread over many manufacturing environments. I...

History of the Nokia Cellular Phone Manufacturer

In seven pages Nokia is examined in this overview of its corporate history, financial performance, and marketing strategy. Eight ...

The Industry of Ready to Drink Fruit Drinks Analyzed

In eight pages the RTD industry, its rapid growth and the marketing techniques it employs is compared to the 'cola wars' in this p...

Assessing the Market With a Demand Curve's Positive Slope

consumer demand for Pepsi Cola would rise due to what is called in the economic sector the "substitution effect" (Dyer, 2000; http...

Strategies of Global Branding

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

Paper Issues and Global Banking

In eight pages this student submitted case study on Coca Cola considers global banking and raising capital through commercial pape...

Louisvill Slugger Baseball Bats Manufacturers Hillerich and Bradsby

that Hillerich and Bradsby recognized long ago. Important to note, however, is the fact that numerous studies have been conducted...

Strategic Theories and Organizational Success

In six pages this paper examines Zanussi, an Italian manufacturer, that was overtaken by Electrolux in a case study that examines ...

Overview of Ericsson Inc.

In five pages this Swedish telecommunications manufacturer is examined in a comprehensive overview that includes a SWOT analysis a...

Japan and a Global Business Plan Proposal

In eight pages this paper examines a global business proposal in a case study involving a fictitious U.S. cellular phone manufactu...

LA Gear Shoes' Marketing

In eight pages this paper presents BCG and SWOT analyses in this consideration of how to market LA Gear for men's athletic shoes d...

DDI and FDI Selection

In fifteen pages a Canadian manufacturer of agricultural chemicals is considering a possible expansion site and factors to consid...

Pullman, Illinois and George Pullman

In five page this paper examines the town of Pullman, Illinois in a consideration of whether or not its construction satisfied the...

This End Up Furniture and OSHA

In eleven pages this paper presents a facility and safety manager interview summary regarding OSHA standards as they pertain to a ...

Analyzing the MEM Company Purchased by Renaissance Cosmetics

In eighteen pages this perfume manufacturer, its losses, and 1996 purchase by Renaissance is analyzed in great detail. Six source...

AC Tractor and International Finance

In eight pages this paper examines the 1980s' currency hedging of this manufacturer of tractors in a consideration of its practice...

Automotive Industry's Largest Players

In nine pages this paper discusses how scope rather than scale economies are the primary focus of the largest manufacturers of aut...

Australian Business Expansion into Malaysia and the United States

In fifteen pages this paper examines the potential business expansion of an Australian manufacturer of bulbs in a discussion of th...

Body Shop Evaluation

The Body Shop was founded by Anita Roddick, a pioneer in natural cosmetics and has generally supported social and environmental ca...

Nationwide Prescription Drug Plan Approaches

In a paper consisting of nine pages a nationwide plan for prescription drugs is examined in terms of economic feasibility and the ...

Case Study on Advent Corporation Product Innovation

In five pages this paper considers Harvard Case Study 9 674 027 regarding the big screen television product innovation of cassette...

'Uncle Bob' and Small Business Marketing

In five pages this report features a letter format addressed to an uncle who is a small appliance manufacturer in an explanation o...

Manufacturing and the Effects of the European Union

In six pages this paper considers European manufacturers and the impact of the EU on them. Eight sources are cited in the bibliog...

Comparing Computers by Gateway and Dell

In five pages choices for a personal home computer purchase are discussed in a comparative analysis of two major manufacturers. T...

Marketing Strategies and the Mobile Telephone Industry

In five pages this paper discusses mobile phone marketing with the primary emphasis upon Nokia but Siemens, Motorola, and Ericsson...

Marketing Mix's 4 Ps

In five pages product, price, place, and promotion, also known as the marketing mix's 4 Ps are examined as each relates to product...