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Essays 541 - 570

Marketing Change to Online

This study focused on the role sales supervisors play in getting salespeople to implement a strategic change. The desired change w...

Challenges for Online Merchants

E-commerce has grown exponentially over the last several years but many consumers are still fearful of using this mode of shopping...

Reversing Beijing's Downward Tourism Trend

The writer presents presentation slides, writer as if from a PR agency, with a sales pitch to the Beijing Municipal Commission of...

Explanation of Terms Used on Financial Management

The writer p[resents a memo style paper in which five different terms used frequently in financial management are explained. The ...

Organizational Buyer Market Segmentation

In a paper of five pages, the writer looks at segmentation of the organizational buyer market. Obstacles facing vendor sales are e...

Developing a New Marketing Strategy for Popchips

Marketing is an essential part of business, it is particularly important for new firms competing against dominant well establishe...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Wal-Mart's use of Warehouses

Wal-Mart sells physical goods, but also provides services to complement the sales. The first part of the paper looks at the way W...

Global Trade and ICOTERMS

on board (fob) or cast, insurance and freight (Biederman, 2000). Other terms included are EXW (Ex works), CPT (Carriage Paid To) a...

Canadian Marketing of Guard Soap

Guards marketing budget. She feels that spending should be "proportional to the brands sales by region rather than to regional po...

Old Spice and Men's Toiletries' Marketing

which retail for 99 cents, five cloths per packet with four packets in a package for US$3.79 to US$3.99 (Grossman, 2001). This pac...

U.S. Prohibition Movement from 1920 to 1933

per centum or more of alcohol by volume which are fit for use for beverage purposes" (Volstead Act of 1919, 1997, p. 1). Furtherm...

Supply and Demand Business Economics Illustration

in sales, J.D. Power has estimated that the full size trucks it will fall from sales of 786,000 in 2002 to 700,000. There is disa...

1 Hour Photo Shop Promotion

of expense? One solution for place may mean expanding services to the Internet. Place of sale in recent years is becoming equate...

Tax Comparison Between Louisiana and Georgia

fair market value. This means a property worth $125,000 is $50,000,. The amount payable will then be reduced by the $2,000 exempti...

eCommerce Experiences

US$87.4 billion, with a global total at this time being US$657 billion in revenues (Hobley, 2001). By the year 2002 the consumer s...

The Profits of General Motors

that is a figure which is up from the $601 (Kiley, 2003, p.6B) million in 2001. The figures reported are quite astounding and on...

Settlement Certificates Accounting

In a paper consisting of five pages and with the assistance of general accounting principles a case involving certificates issued ...

Global Trade Issues

a replacement this would be a negative impact. The product is used as a guiding tool as well as diagnosis. Here there may be reco...

Securities and Exchange Commission and Martha Stewart

Omnimedia Inc. (Hoovers, 2002). She subsequently, in that same year, entered into an alliance with Kmart to stock and market the E...

A Sample Appellate Brief

court is fully cognizant of when each of the items in question was purchased. Also of significant concern is the fact that when J...

Burger King and British Drinks Diageo Company

be created. As the purchase of Burger King was in the food and drink related sector, this may be classes as a related diversificat...

Case Study of Goodyear

number one manufacturer is Michelin, with 15,000 outlets in the US, and their follower in third place is Firestone that has retail...

How Mass Customization Could Benefit Harley-Davidson

BMW X-5 sport utility vehicles" (2001, PG). Another issue is that for the next several years to come, the ever-worsening economy ...

Pfizer and Merck Financial Comparison

A quick comparison of the financials shows some interesting differences between these two companies. Sales of Merck were noticeabl...

Answers to Questions on Contract Law

Chryslers Fifth Avenue nameplate after noticing advertisements claiming it was high quality and luxurious. The salesman compared ...

Soccer Club Performance and the Effects of Economic Factors

may also help with the determination of which goods the club should sell and how. The need to understand this from the fans perspe...

Lockheed's Bribing of the Japanese Government

without being asked, in order to facilitate a transaction (with that "something of value" referring to money). There is no coercio...

Federal Express and United Parcel Service's Value Chain

activity of marketing (Kotler, 2003). Both companies have string marketing as a support activity. The next stage of the value ch...

Analyzing an Internal Auditing Case Study

example the misreporting makes the company look better than the position really is--for example in terms of receivables--then the ...