YOU WERE LOOKING FOR :Creating Loyalty in Airline Customers
Essays 151 - 180
Many small airlines were founded in the 1980s, some were successful, some were not. This essay discusses People Express airline. T...
strategic choices and how it is aligned with the vision and mission statements. 2. The Strategy of Southwest Airlines Michael P...
of US airlines, supported by an efficient operating model with aircraft turned round quickly to maximise the revenue generating ti...
rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...
even if airlines are leased tends to be high (Belobaba et al, 2009). The high level of concentration and use of existing brands al...
reviewing some of the important issues in the literature which have guiding the way that the data was collected and analyzed. Foll...
in place for some time. 2. Introduction Southwest Airlines is the largest and arguably one of the most successful US domestic ai...
The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...
being difficult for the entire airline industry. The International Air Transport Association projected in 2007 that the 2008 perfo...
are empowered to help the customers. The main aim is for the call center operatives so solve the customers problems. This aim is t...
seen as a maturing industry, and can intensify competition among the largest remaining firms (Hooley et al.,, 2007). The airline i...
target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...
things through the Southwest Way: A warrior spirit, a servants heart and a fun-LUVing attitude (LUV is the stock symbol under whic...
theory with grand theoretical systems, when talking of psychology cites psychoanalysis and behavorism as grand theories. Here ther...
Were able to pry a little more from the companys recent annual report, which dedicates a great deal of copy to employees (providin...
The company furthermore is "no-frills" (meaning no meals or snacks on board) and a no-assigned seats policy, which helps the carri...
that the organization can ensure that they continue to purchase fuel at the current rate, even if the actual market value of the c...
trying to compete. The use will be limited as the company is not in direct competition. The airline is used in many examples of st...
management absolutely needed to convey to employees "that what they do matters. Thats why we share with employees the letters we g...
retaliated by matching the $13 fare and offering a free bottle of liquor to anyone who paid full fare ($26) instead of the bargain...
The development hit the news as it grounded many BA flights out of Gatwick and saw the A name brought into the news, despite the f...
exist. Southwests "Place" Component of the Marketing Mix Southwest still is listed in the regional airline industry accordi...
consistency has given it real strength. Southwest has turned a profit every year for the last 31 years, including 2001. When o...
that defines which are the important independent variables in any scenario. The measurable appear to be a range of factors, but ar...
This is a global phenomenon. This increase can be seen in terms of both freight and passengers. Here we can see a comparison in th...
from these actions. When the economy slows down, the monetary policy is to reduce interest rates to make more funds available to e...
need to have a great deal of specific knowledge (Bureau of Labor Statistics, 2007). Some pilots are recruited from the military fo...
for individuals backgrounds, abilities or even commitment to the company. At present there has been one meeting of most of the gr...
will be a disproportional increase in demand, increasing the overall revenues. In the last few decades there has been an increas...
Airlines Co., 2008) Threats * Uncertainty in fuel prices * Intense competition and competitors concessions gained in bankruptcy * ...