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Essays 91 - 120

Profitability, Customer Satisfaction, and Marketing Management

In five pages this paper examines marketing management, competition, and the important relationship between profitability and cust...

Volkswagen Marketing Audit

This paper consists of fifteen pages and presents a marketing audit of Volkswagen that includes sales, market share increase objec...

A Comparative Analysis of Two Marketing Articles

A paper consisting of five pages compares two marketing articles that examine the issue of customer satisfaction with one discussi...

Competition, Customer Satisfaction, and Utility Deregulation

transparency. Critics of the utility superpowers have generally complained that utilities exploit consumers and create an un-leve...

Research Design and Methodology

For this research we want to gather data which we can compare and describe the needs and as such quantitative data is the better a...

Developing Customer Services Measures for a Balanced Scorecard

and Smith, 2006). This in turn will create a relationship with the patient that facilities the achievement of these goals (Walshe ...

Intersect Investment Case Study

one sales manager is proud that they have cut the sales call time by 5% and increased sales levels. The same attitude is also seen...

Customer Relations Interview

into a fan or an advocate, good customer services that resolve problem quickly and professionally can help create an enhanced loya...

Product Operations Management and Services Operations Management

similar, where the idea of the selling the product was to satisfy the customer with the product in terms of quality and availabili...

Category Management

with suppliers. The concept of no longer being fully self-contained and remaining isolated from the outside has come to be less u...

Wal-Mart; SWOT and Critical Success Factors

and communication system to make sure of timely deliveries. There was also a high degree of careful budgeting to save money (Berry...

Manufacturing, Customer Satisfaction, and Total Quality Management

an award that recognises outstanding quality in commercial organisations (Pyzdek, 1996). Part of their move towards quality...

Expansion of Paper on Values, Vision, and Mission of Boeing

to begin a recovery that still continues. Businesses are far more cost-conscious in todays business environment, and travel is mo...

Service Metrics Quality

of the Internet is Sears and its persistent leadership in high-quality mechanics hand tools. Sears instituted a policy long ago o...

Hospitals and TQM

instruments not trustworthy? This is just another meaningless slogan, a cousin of zero defects" (Deming, 1986; p. 66). The...

Success of Marriott's Marketing Strategies and the Management Descriptions of Philip Kotler

continues to serve as an example to every other hotelier in the world and a leader in the industry. Everything Marriott has...

Organizational Behavior and Customer Satisfaction

changes. Gomes, et al. (2003) investigate a company in the textile industry, one that supplies knitted clothing to its cust...

Southwest Airlines and the 'Secrets' of its Phenomenal Success

to positive attitude that applicants already possessed. "We draft great attitudes. If you dont have a good attitude, we dont want...

2 Companies and Marketing

Product - or collective features - needs to consist of what the customer wants and expects from an ocean cruise. In efforts...

Mini Cooper by BMW

products also needs to be positive Mergy, 2002). There are many models for the maximisation of resources, from the resource based...

Quality and Newsagent Business

customer. According to Levitt, everything else positive in an organizations continued well being would follow if only the focus w...

How to Become a Rainmaker The Rules for Getting and Keeping Customers and Clients by Jeffrey J. Fox

not get beyond the first three chapters, he or she will have already received all the practical information necessary to improve c...

Types of Home Care Services

specifically, a geriatric or elder care case manager is the person to consult when selecting home care services (Rotary Club of Sa...

Total Quality Management in Nonprofits, Retail, and Manufacturing

customization" into practice - and its quality always was superlative. The end result was that customers overwhelmingly approved ...

Research Proposal in Cost Accounting Presented

on the type of business that will be using the full cost accounting system. Certainly every business needs to know the true...

Assessment of British Airways 2005 - 2008

of levels it may be argued that simply surviving the last few years may be a sign of success, and is an indicator of performance. ...

Roche Diagnostics 'Customer Delight' Achievement

The very nature of the environment in which Roche products are used dictates that Roche products must be free of defects. One of ...

Dental Practice Quality Management

Although quality approaches to management have been around since the mid-20th century, its been since the 1980s that TQM has foun...

Shipping Operations and Operations Management Objectives

developed for this purpose is the transponder, also referred to as a Dedicated Short Range Communication (DSRC) system (Kelley, 20...

Real Estate and IRS Customer Quality Control Survey

by vote, but few if any could be expected to say that they like dealing with the IRS. Stories of abuse of power and of taxpayers ...