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Essays 391 - 420

Matthew J. Fishman's How to Increase Sales

A book review consisting of one page briefly describes the text coverage of self confidence, technique for effectively motivating ...

An Intellectual and Industrial Property Protection Strategy

slogan and other unusual characteristics. For all they know, the slogan from the simple childrens rhyme ("Mary, Mary, quite contr...

A Comparative Analysis of Two Marketing Articles

A paper consisting of five pages compares two marketing articles that examine the issue of customer satisfaction with one discussi...

Definition of Customer Loyalty

In four pages customer loyalty is defined and assessed with the emphasis upon the importance of trust. Five sources are cited in ...

Branding as a Critical Component of Advertising

An 11 page essay describing the importance of establishing a brand name in achieving product success through customer attraction a...

Levi Strauss and Distribution Channels

In five pages supply logistics and distribution are among the topics of discussion in a consideration of how Levi Strauss is now u...

Consumer behaviour, coffee and culture.

This paper considers the impact of coffee consumption, especially Turkish coffee, on customer behaviour. The paper also looks at t...

Overview of TVA

TVA, as a government agency, was established for three main purposes: to improve navigation of the Tennessee River, provide means...

Technological Innovations and Video On Demand

that no one can predict in detail how the information highway will ultimately play out (Antonoff). Just exactly what is the i...

Travel Agency Database Creation

is to educate and help the public but not completely sever the agent-customer role. A model with a more extensive scope would incl...

Traditional to Customer Based Strategic Marketing Shifts

In eleven pages this paper discusses changes resulting from this strategic shift and its implications. Eleven sources are cited i...

Hair Straightener Marketing Project

In five pages this paper examines how to market an Uncurl Perma Pressed hair straightener product in a marketing project that incl...

Employee and Customer Diversity

In ten pages the lack of workplace diversity and its implications regarding customer relations are examined. Twelve sources are c...

Technical Management in 4 Essays

In 4 essays consisting of 5 pages each or twenty pages overall technical management topics such as managing relationships, managin...

Employee And Customer Loyalty at Federal Express

This paper examines the ways in which a large company, such as FedEx, can retain customer and employee loyalty in a highly competi...

A Case Study in Requirements of Functional Human/Computer Interactions

This paper examines functionality issues required by a video shop to set up a database information system to allow customers easie...

Grocery Industry and Efficient Customer Response

In five pages this paper considers the management of grocery inventory through the ECR method and examines a grocery retailer's po...

Customer Needs and Total Quality Management

Customers, and TQM Opportunity A manager who is presented with the challenge of opening a new retail branch of a company in an ex...

Australia's Ansett Airlines

In five pages the airline named after Australian founder Reginald Myles Ansett is discussed within the context of its steadfast co...

Tobacco and Customer Satisfaction Critical Evaluation

In seven pages this research paper evaluates the tobacco industry in terms of customer satisfaction. Twenty sources are cited in ...

Gap Inc. Marketing

In six pages this paper examines customer attraction and retention in this marketing consideration of Gap, Inc. Six sources are c...

Airline 'Frequent Flyer' Programs and Their Effectiveness

In eight pages this paper evaluates the effectiveness of airline frequent flyer programs in a consideration of marketing, the best...

Hospitality and Customer Care

cases when staying at a hotel or motel, it will be the front desk that the customer will call when a problem or need arises. How ...

Total Quality Management and Characterizing Commitments

In a paper consisting of fourteen pages TQM is considered in terms of implementatoin and commitment to employees, customers, proce...

Business Uses of Psychology

In ten pages this paper considers how psychological principles including personality theories and the programmed learning theory o...

Merger Potential of Hewlett Packard and Compaq

a single source to make life easier for the consumer. Therefore the merger may be seen as a good move for both the company and the...

Marketing Strategies Post 911

Vacations and other non-emergency travel have virtually been put on hold. This has not only impacted the transportation industry ...

A Comparative Analysis of American Airlines, United, Delta and Southwest Airlines Strategies

The reference librarian can be of assistance in this regard if the student is unfamiliar with how to locate material in their scho...

InterClean; Job Analysis and Training Plan

after sales service skills. From this there are complimentary skills for both sales teams, but there are also areas where are wea...

Subway Sub Restaurant - Case Analysis With SWOT

DeLuca had intended to become a doctor and because Buck holds a doctorate degree in science (Doctors Associates Inc, FAQ, 2008). H...