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Essays 601 - 630

Marketing Audit Design

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

Student Submitted Case Study on Australia's Negligence Tort

types of financial awards that can be given, these include, but are not limited to; medical expenses, if reasonable and appropriat...

LOVE Computer Virus Attack of 2000

in the emails were exactly the same. Additionally, the emails were coming from software developers in the office, five emails in a...

'Library Without Walls' Customer Survey

does to customers access to library holdings. Digital Divide. This is the concept of the inequities between those who have...

Concessions and Sports Management

also deals with the hospitality industry as well (so its important not to confuse this solely with sports management). 2.What pri...

Media, Marketing, Customers, Public Relations, and Marketing Questions

that got more than five million responses" (Aaker, 1996; p. 240). 2. Explain why selling private brands often enables large retail...

Analysis of America's Airlines

is a huge factor in terms of how well airlines will do on a profit (or lack thereof) basis. The problem here is that rising fuel c...

Differences Between B2B AND B2C Web Sites

use of industry-wide computer systems (Comerford, 2001). B2B sites allow an increased efficiency between businesses, and, accordin...

Internet Banking and Value

third make use of internet banking services. This can be placed in the sector of remote banking, where when added together with te...

Success of Marriott's Marketing Strategies and the Management Descriptions of Philip Kotler

continues to serve as an example to every other hotelier in the world and a leader in the industry. Everything Marriott has...

Caribbean Restaurant Business Plan

prior to deciding to open his own Caribbean restaurant. The owner began as a waiter and worked his way up to manager. The owner al...

The Back End Structure of Amazon.com

After nine years of operation, Amazon finally has achieved some profitable quarters but still has not completed a single profitabl...

Online Shopping Analysis of Singapore's NTUC FairPrice Supermarket Website

unless the customer or his/her agent is there to sign for it and make payment (FairPrice, Terms 2002). Third, the Terms and Condi...

Hospitality Marketing

- another Hampton Inn, for example, upon its opening 20 years ago, gave away several hundred rooms during its first year to parent...

Systems for Implementing Customer Relationship Marketing

profitable customers. An effective CRM system can also help to identify additional opportunities this may be of individual sales...

Hospitals and TQM

instruments not trustworthy? This is just another meaningless slogan, a cousin of zero defects" (Deming, 1986; p. 66). The...

An Analysis of a Customer Survey at a Hospital Cafeteria

is not the case with hospital employees. Not only does their continual use of the cafeteria provide a more realistic view of the ...

Long Term Prospects for Customer Relationship Management

term. One of the best definition reads; "Customer Relationship Management (CRM) is a business strategy to select and manage custo...

Asian Hotel Accounting

proficiency in accounting in another arena. The lodging industry has had increased competitive pressure so it is important that ...

Question on the Productivity of Software Testing

on this mission to the detriment of customers needs. Kan, Basili and Shapiro (1994) report that the "the 1960s and the year...

Service Metrics Quality

of the Internet is Sears and its persistent leadership in high-quality mechanics hand tools. Sears instituted a policy long ago o...

Hispanic Population and the Banking Industry

Global Banking Heavyweights Are Racing to Cater to the Banking Needs of the Fast-growing Hispanic Population. Monica Campbell Repo...

Development of Online B2B Relationship with Current Customers

for a season two years before the products will find their way to Gap stores. It arranges for contract manufacturing in several c...

Starbucks' Marketing

associated with affluence, and in years past it determined new store locations based in large part on per capita income within a s...

Hewlett Packard and Dell Printer Wars

a time when HP acquired Compaq, but the continued decline of both HP and Compaq computers following the acquisition restored Dells...

Customer Needs and Meeting Them

the product may get a poor reputation. The information of that products ability to satisfy different needs has to be communica...

Online CoCo Jewelry

a purchaser, making a purchase may well not be the primary motivation of visitors to the site. "Surfing" is a concept as old as t...

Revised Marketing Analysis of Fakhrawi Bookshop of Bahrain

city of this island nation in the Middle East. The stores owners seek to determine the level of satisfaction among its customer b...

Student Supplied Case Study Answering 4 Questions on the Toy Industry

have their entire line of product on shelves in one place (Brown, 2004). Besides the potential damage to existing toys, such an ...

Communication, Customer Relationships, and APR

order to assess which is going to be the most cost effective operations (Berges, 2004). If we apply this to real estate then th...