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nuts and drinks instead) and even a change in clothing. Rather than uniforms, SWA attendants and pilots dress casually, in polo sh...

Since the deregulation of the U.S. airline industry in the late 1970s, there have been a number of air carriers that have come and...

In eight pages this paper considers former CIA director William Casey's unsuccessful leadership compared with Southwest Airlines' ...

serving America Wests chosen markets were more varied in their equipment use, and therefore in their need to ensure various qualif...

In six pages this paper presents an overview of the airline industry in a consideration of Southwest Airlines from an economic f...

trying to compete. The use will be limited as the company is not in direct competition. The airline is used in many examples of st...

rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...

even if airlines are leased tends to be high (Belobaba et al, 2009). The high level of concentration and use of existing brands al...

in place for some time. 2. Introduction Southwest Airlines is the largest and arguably one of the most successful US domestic ai...

strategic choices and how it is aligned with the vision and mission statements. 2. The Strategy of Southwest Airlines Michael P...

of US airlines, supported by an efficient operating model with aircraft turned round quickly to maximise the revenue generating ti...

exist. Southwests "Place" Component of the Marketing Mix Southwest still is listed in the regional airline industry accordi...

Wireless and mobile devices have become part of everyone's life even if they do not own a smart phone. This paper defines these te...

fly, thereby saving time and energy they would have to expend to drive for three or four hours (Robinson, 2000). Organizational a...

genius; keeping them, however, is often a much more difficult equation. "We market ourselves based on the personality and spirit ...

may have helped these three airlines, they have a new problem in that: "Now, management must reach out to rank-and-file workers, w...

and basic underlying assumptions (Leading Teams into the Future, 2003). Artifacts are visible organizational structures. Espouse...

retaliated by matching the $13 fare and offering a free bottle of liquor to anyone who paid full fare ($26) instead of the bargain...

Were able to pry a little more from the companys recent annual report, which dedicates a great deal of copy to employees (providin...

things through the Southwest Way: A warrior spirit, a servants heart and a fun-LUVing attitude (LUV is the stock symbol under whic...

The company furthermore is "no-frills" (meaning no meals or snacks on board) and a no-assigned seats policy, which helps the carri...

of Bead Bar there are several sets of users, these are company head office, the retail outlets and franchisees and their staff and...

for individuals backgrounds, abilities or even commitment to the company. At present there has been one meeting of most of the gr...

to be targeted. Aligned with the ideas of Watson et al, this is most likely to be occurring in a team where there are diverse pers...

paper recommends several strategies for the future, but the first recommendation is for change in Southwests mission statement. T...

often conflicts with relationship management" (p. 47). Negative feedback from the manager does not motivate an employee to perform...

The writer looks at potential research designs to assess which would be most appropriate for research into financial performance o...

December 1990 - Southwest has long focused upon keeping its workforce happy, which includes a number of benefits unique to the com...

In eight pages this paper examines risk management strategies for these two very different businesses. Eight sources are cited in...

definition is given in Dransfield (2000), which states that performance management "is a process which is designed to improve orga...