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Essays 31 - 60

Mexico and Success of Direct Marketing Campaigns

In five pages marketing and theatrical production are examined within the context of Mexico's direct marketing campaigns and the f...

The Retailer of the Century: Wal-Mart

undermine a great deal of what Sam Walton had hoped to create with his original stores with "down home" feeling. Wal-Mart Weakness...

E-Commerce, Physical Presence vs. On-Line Existence

This paper provides a discussion of the July/August 1999 report featured in the Harvard Business Review addressing a retailer's ph...

Strategy and Direct Marketing

In five pages this distinctively formatted paper explores how companies attractively market their products more effectively than t...

Ascot House and European Union Expansion

Malta's Ascot House clothing retailer and its EU membership possibilities by opening a store in Florence, Italy are discussed in t...

Effective Marketing Communication and Element Integration

In ten pages this paper examines integrated marketing communications in an evaluation of its effectiveness in sales promotion, dir...

Retailer's Views on Supply Chain Management

In eight pages this paper examines Budweiser beer's manufacturer to consumer supply chain from the perspective of a retailer which...

Grocery Industry and Efficient Customer Response

In five pages this paper considers the management of grocery inventory through the ECR method and examines a grocery retailer's po...

Payless ShoeSource SWOT Analysis

purchase another pair of shoes. * Prices are amazingly low; $25 constitutes the upper price range regardless of style. * Payless i...

Consumer Behaviour and Marketing a Hotel

be looking for the best deal, the most service or facilities for the lowest price, where love is involved they may be looking for ...

Category Management

with suppliers. The concept of no longer being fully self-contained and remaining isolated from the outside has come to be less u...

A RETAILER’S BUSINESS COMMUNICATIONS REVISION

for employees means more days off for those same employees. As such, the communication could read as follows: "As you know,...

3 British Retailers' Financial Comparison

Table 1 lists several ratios useful for comparing the three companies. Table 1. Selected Financial Ratios for Each Retailer Item...

Marketing the Bowflex Machine

(About the Nautilus Group, 2003). The Nautilus, Schwinn, Trimline, and StairMaster consumer fitness products are sold through ret...

Analysis of Alaska Retailers Subway, Wal Mart and IHOP

existence of Indian gaming facilities. Pull tab games and bingo have been allowed in Alaska for years, but other games of chance ...

Media, Marketing, Customers, Public Relations, and Marketing Questions

that got more than five million responses" (Aaker, 1996; p. 240). 2. Explain why selling private brands often enables large retail...

United Kingdom's Marks and Spencer Mistakes

(2002). Next continues to be a force to reckon with even though it seems that M&S was able to lead Britain through the 1990s. Inde...

Marketing Audit of Marks and Spencer

It was the 1920s which saw the company takes it strategic direction of dealing directly with producers, a strategy which has remai...

Comparative Marketing Analysis of Sheetz and Wawa Gasoline and Retail Chains

in different ways, albeit in similar locations. In evaluating these two retail chains, one should recognize each of the firms stre...

French Company Carrefour and Market in China

two French families in 1959, Carrefour opened its first supermarket in 1960 in Annecy, Haute-Savoie (Carrefour, 2003). Three years...

A Profile of Boots

and two speakers. Fifty years later, however, ...my own household has three cars, five telephones (not including three cell phon...

Analysis and Development of a Marketing Strategy for Marks and Spencer

in 1907, the business has grown exponentially and today the firm serves over 21 million customers a week with more than 600 stores...

Transferable Lessons for Retailers Interested in the Asian Markets

into the market, despite the poor factors which were present and the potential profits which were available. The slow expansion in...

EDDIE BAUER, MULTICHANNEL MARKETING AND CUSTOMER PRIVACY

couldnt have foreseen how pervasive and important the Internet would become in terms of shopping and information gathering. McKins...

Wal-Mart's Use of Information Technology

This 10 page paper discusses the way in which Wal-Mart uses information technology. The retailer has the world's largest IT system...

Global Marketing of Computers

In five pages a United States' computer retailer is considering expanding operations to Morocco and this paper presents a marketin...

Marketing Plan Sample for Outdoor Women's Clothing

In twelve pages this paper considers a fictitious women's outdoor clothing retailer in a consideration of development, management,...

Kodak Marketing

In twelve pages this paper discusses the aggressive marketing of film and photographic retailers in this consideration of Kodak an...

Retail Clothing Innovations

In twelve pages this paper discusses how a retailer must constantly design new and innovative marketing strategies in order to att...

Wal-Mart Problems and Challenges

solution. Financial In financial terms the company appears to be strong, they have increasing revenues, even during a recession...