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Essays 361 - 390

The Consumption of the Da Vinci Code

that many books before it has looked at blurred the line between fiction and reality. The research has been undertaken and...

Nintendo Wii; Marketing Objectives and Target Markets

dominance over the interactive gaming market. When looking at the marketing objectives for their Wii a similar pattern to t...

Advancing Physical And Intellectual Competence In Children

year of life, where infants develop an understanding of the world around them by combining sensory experiences with physical activ...

Marketing In Tourism

pleasure, holiday visiting to family and friends, college breaks, group trips, religious trips, educational trips and so on. Bryme...

Emerging Trends in Global Logistics and Physical Distribution Channels

as distributors and wholesalers and then the resellers who would sell to the end user. For some goods this push model works well, ...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Communication within Organizations

people and dozens of levels; but Robbins boils it down to three basic communication structures found in almost all organizations: ...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

Emerging Trends in Global Logistics and Physical Distribution Channels

increasing demands the trend is towards customisation and collaboration. More than ever before a larger number of goods are sent d...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

Designing a New Political System

can stand for election, telling the electorate what they stand for any their policies. The electorate will then vote for the perso...

Sylvia Plath’s Identity as a Confessional Poet

was not just one simple dream that Plath had, but an ongoing connection or vision of these three old women, these three witches wh...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

Developing Countries, Distribution Channels, and Supply Chains

chain being disproportionately distributed to those with the power (Mintzberg et al, 2003). This has been the source of a great de...

Distribution Channels of Tablet PCs

costs, by taking control of the delivery they are also able to exercise more control over the schedules choosing their carrier and...

Student Supplied Case Study Answering 4 Questions on the Toy Industry

have their entire line of product on shelves in one place (Brown, 2004). Besides the potential damage to existing toys, such an ...

Pricing Strategy of Supply and Demand and the Channel Tunnel

as the Ferry, where there is a lower price level for the average due to the higher number of day trip passengers....

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Distribution Channels for Sirius Radio

Sirius-ready audio equipment is sold, all the purchaser need do is subscribe to the Sirius service. This is similar to the method...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

Types of Fluid Flows

are two sources of pressure for a liquid in a pipe these are pressure from a pump provided mechanically or pressure provided by th...

FedEx Kinko's Distribution Channel Strategy

project, which provides free software downloadable from FedExs website. Rather than printing a file and then taking it either to ...

Persuasion by Jane Austen and Overhearing

She found, however, that it was one to which she must inure herself. Since he actually was expected in the country, she must teac...

New Hospital Case Management System Project Management Case Study

into operation, it meets all the other requirements. The following reflects the costs involved in this project. * $450,000 is the...

Arbitrations, Unions, and Courts

The problem with the arbitration process, however, is that it can sometimes be lengthy and frustrating. This can be especially fru...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Industry Segmentation

with the values they attach to making purchases and the access or utility they have in relation to that market. Airlines If we lo...