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Essays 151 - 180

Google

more targeted approach, where the Google system places advertisements on websites visited by the target market, splitting the reve...

Improving Customer Retention - Useful Measures

strategy may also be considered, looking at number of times this promotion runs, and the response rate. The last measure may be lo...

The CostCo Business Model and Performance

places it in stiff competition with firms such as Sams Club, owned by Wal-Mart. In addition to this there are also Costco Business...

Analysis of Major Credit Card Company

compared to Visas average of $2,470 and MasterCards average of $1,960. This is all part of their brand image marketing. When Ame...

Xerox Case Study; The Move to Selling Solutions

This 5 page paper is based on a case study supplied by the student. Xerox need to move from a company supplying hardware to supply...

Avon; Marketing Plan for ANEW Daily Resurfacing Cleanser

decade ago, but have since developed it further. Users of the new ANEW Daily Resurfacing Cleanser state that is a very gentle abra...

Xerox Case Study

was in difficulties. This gave an effective reason for the change to take place and meant one of the main barriers to change was o...

Accounting: Principles-Based Or Rules-Based?

and diligence and independence at the auditing level" (Anonymous, 2003). From a broader perspective, one of the main reason...

Sadism And Masochism: A World In The Dark

originated. Traces of S&M span millions of years in mans history (Seaman, 1996), however, based upon the sexual preferences of tw...

Trends in Human Resource Issues: Medical Insurance

seem to be deteriorating as premiums increase and many believe that the nation is experiencing a health care crisis. Health policy...

Strategic Case Study of Four Seasons Hotels

Issy was released exclusively through the New York Four Seasons Hotel (Ty.com, 2002). This was a very successful branding exercise...

A Case Study on Accounting Issues

need to consider the way the companies is going to compete. For example, the structure of a company seeking to develop a cost adva...

Gateway 2000's Strategic Activities for 1 Month

In ten pages this paper examines a month of strategies implemented by Gateway 2000 based upon corporate activity and company repor...

Playing Monopoly Business Approach

In five pages a plan based upon a model for business activity is examined in terms of its increasing success opportunities for a c...

Comparative Analysis of Novell and Windows NT

ability for ISPs and business customers alike to obtain a customized range of value added services. This is possible only through...

Determining a Hamiltonian Circuit Route

similar to that of the nearest neighbor, but in this instance there is the consideration of all the edges not only the individual ...

Economic Principles Applied to Pharmaceutical Companies

fewer people able to afford the goods. The converse is also true, as process fall then there is usually an increase in demand, as ...

The Passenger Train Industry as an Oligopoly

order to overcome potential problems associated with monopolies. Many railway industries had been nationalized, this facilitated l...

GE and Change

Thomas Edison founded General Electric (GE) in 1878 in Menlo Park, New Jersey. He subsequently merged his company with another. Me...

Hospital Upgrades IT Again

Memorial Hermann is a hospital system in Houston. This institution has been on the cutting edge of technology for years. They have...

Strategy at Bunge

when a firm follows a strategy of diversification, but it is not always an advantageous. For a firm to undertake diversification t...

Business Proposal for Mobile Oil Change, LLC

It appeals to businesses that have their own fleet mechanics and those that do not. Those businesses that maintain their own flee...

CBT and NST to Treat Latino Victims of Sexual Abuse, A Research Method

This 5 page paper gives an example of how the method for a research study on Latino children victims of sexual abuse could be cond...

Boeing - Corporate Culture

conducted under the recommendations of their lawyers (Holmes and France, 2004). Worse, Boeings compensation manager directed emplo...

Opening IHOP in Germany

is a market that is accessible, IHOP may have a great potential in this market. One of the largest countries in Europe is Germany;...

Leadership at Johnson & Johnson

A 4 page paper discussing leadership and communication at Johnson & Johnson, which consistently occupies some place in the top ten...

PepsiCo

lifestyles are referred to as "smart spot" eligible products. These products "meet authoritative nutrition statements set by the N...

Rock Of Ages Value Chain = Case Study

Special Projects: This is highly specialized requiring significant skill and capacity in all areas. The company on the bid for bui...

Cost Accounting System for an Online Business

online business unit. Management Information and Control Systems The broad framework of MIC systems includes a variety of s...

Assessing a Web Site

does not know what colour they want there is even the option to allow the artist to choose the colour. Clear pictures of the goods...