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Essays 301 - 330

Marketing Strategies For Saab.

This paper discusses various sales statistics, goals, and marketing strategies used by the Saab Motor Company. This ten page pape...

Price Setting and Pricing Strategy

In five pages this paper features a fictitious AIDS drug marketing company in a discussion of price setting and pricing strategy. ...

A Case Study of Carnival Cruise Lines

The writer discusses the marketing strategies and other techniques used by Carnival Cruise Lines to become the most popular cruise...

Business Computer System Design

one must first determine the level of human interaction -- as well as the level of competency -- that will exist at each individua...

Strategic Marketing and European Telecom

In seventy two pages a fictitious European telephone communications company is discussed in a financial examination that includes ...

Apple Computer's Organizational Culture

Culture Hofstede, Neuijen, Ohayv and Sanders described organizational culture as the "patterns of shared values and beliefs that ...

The Financial Situation of the American Express Company

cursory look at the career of Ken Chenault inspires confidence in his ability to negotiate a company toward financial stability. A...

The Business Strategy of America Online

to form an Internet service "with the simple objective in mind of making online services more accessible, more affordable, more us...

Plan Proposal for Computer Game Business

In thirteen pages and five sections the CuttingEdge computer game business is examined in a proposed plan that includes company in...

Morocco's CasaComputer Marketing

In twenty seven pages this paper presents a plan for Morocco marketing of computers that are made in the United States in a consid...

Hong Kong Presence of Dell Computers

In twenty pages this paper considers how Dell Computers can develop a strong market presence in Hong Kong, where the economy is ai...

At the Classroom Forefront Apple Computers Remain

In a paper consisting of five pages the ways in which innovative marketing has kept Apple in control of the education market are e...

Global Market and Marketing Compaq Personal Computers

In twenty one pages this paper examines the international market in a consideration of the marketing and growth of Compaq's PC sal...

Marketing Strategies For The Disposable Camera

This paper analyzes the marketing strategies used by a fictitious camera company, ABC Cameras. The author also provides an advert...

Compaq Computer and Supply Chain Management

In six pages this paper examines Compaq Computers in a consideration of the company's supply chain management. Seven sources are ...

Global Strategic Dimensions

In many ways this later strategy may be seen as contradictory, as in the larger markets it may be necessary to tailor operation or...

A Globalization Study

The prospect of globalisation has been heralded by many as a potential revolution that could be used to improve social development...

Definitions to Business Terms

then making sure the product is distributed in a fashion that is can be it for consumers to purchase. Unlike many business theori...

Measurement Inc. Decision for Purchasing a Computer System

than sixty employees, four managers and a senior manager who reports directly to the president of the company. This senior manage...

Analysis of Aetna Inc.

emphasizing information and services that will lead to a more positive experience for customers (Aetna, Overview, 2003). The comp...

Market Research and Role of Competitive Intelligence

such provide a tool that has different value adding characteristics. In defining competitive intelligence there are two facets, ...

A Competitive Advantage Analysis

the edge on its rivals. For example, if there are two products which are very similar, neither has the advantage, but if one looks...

A Case Study of De Beers

In five pages the 'Supplier of Choice' campaign by De Beers is examined in terms of competitior reaction and company strategies th...

Gatorade and Tylenol, Marketing Strategies

that sixty percent of consumers believe a company with a good reputation would not sell poor quality products (Bell 1994). ...

Marketing Strategies for The Body Shop

image that was perpetuated by the use of young beautiful models (Chryssides and Kaler, 1999). This she felt was misleading. The as...

Strategic Marketing at Local and International Levels

as good examples of globalised marketing strategies. If we look at the perceived advantages then we may argue that they are seen i...

Case Study of Dell Ventures

develop and respond in a more effective manner to the changing needs of the consumers. This enables Dell to control the entire val...

The Strategy of Marketing at Sporting Events

They advertise heavily-or even once which could cost a great deal-and sometimes they lose. Other times, companies become household...

Solectron Corporation and Dell Computer Corporation

of services provided (Cutcliffe, 1996). At the same time, the brand that is outsourcing to Solectron does not want the buyer to kn...

Microsoft Corporation Business Analysis

of the companys attempts at monopoly. In addition to software, the company has delved into new territory. Microsoft Network, call...