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Essays 91 - 120

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

European Consumers' Marketing

In thirteen pages this paper considers various types of generations X and Y consumer marketing strategies as they pertain to Europ...

Perceptions, Products, and Marketing

million compared to only $14.2 million in 1900 (Peiss, 1998). The increase in put down to an increase in the perception of cosme...

Issues in Advertising

products that enhance social relationships); detached--independent and self-sufficient (inclined to buy products that appeal to in...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

External and Internal Influences on HRM

much deeper than this. The beliefs are the guidance that gives rise to the morals and the norms. If it is believed that a company ...

Trends and Influences on the Pharmaceutical Industry

greater life expectancy increases the potential markets for treatments associated with the process of aging, from arthritis to hea...

External Influences on Different Types of Organizations

as a luxury when it is undertaken to leisure purposes. If there is an economic downturn within an economy, such as one which is oc...

Management at Amazon

the need to move to purchase more expensive real estate. Therefore, planning can be seen as part of the history of Amazon,...

Cross-Border Mergers and Acquisitions; The Case of Santander and Abbey National

after the acquisition of Abbey National (Harwood, 2005). Santander is a Spanish bank, was performing well in its own marke...

Analysis and Critique of Harriet Beecher Stowe's Uncle Tom's Cabin

has weakened him, we cannot be sure - certainly he could be the metaphor for the weakened and suffering male of the South. He is ...

Influences on Management Functions in McDonalds

corporate level, but also a store level, when planning the staffing rotas. Internal influences may come from individual employees ...

Event Management;' The Live Aid Concert

television scenes. The concert was a follow up to a highly successful record that was released the previous Christmas with the tra...

Influences in Starbucks

Keller, 2008; Schilling, 2006). This is a market that is growing and taking market share from other areas of the coffee market, sp...

Behavior Influences on Health

it may not be recognised in all cases. The common symptoms of stress includes, tiredness and fatigue, weight changes for no obviou...

Issues Influencing the Employment Relationship

The writer looks at a number of different influences on the employment relationship. The paper starts out with a definition and th...

Analysis of Macro Environmental Factors Influencing Samsung in the US

The writer examines the external influences which impact on the electronics firm Samsung. The competitive environment is examined ...

The Motivations of Aspiring Actors

The writer discusses some of the influences which may motivate young people to become actors fore stage or film. External and int...

Oil Prices

The writer looks at the different events or influences that could result in oil prices increasing. Events such as war, natural di...

iPhone and Android Companies

The smart phone market is the primary one in which Apple and Google compete directly. Google gives its Android away while Apple ch...

Competition and Concentration

if national or even regional barriers. Competition policies and controls are also managed in the same way, on a national or region...

External Environment And Dell

of software programs (Ransford et al, 2003). This is a very real threat to the company and something that needs to be considered. ...

Boeing's 7E7 Marketing Audit

Boeing needs to capitalize on its first-mover advantage, gaining commitments - and deposits - on as many 7E7s as possible before t...

Internal Marketing's Concept and Value

2004). In order to communicate effectively with the employees there needs to be a greater commitment and level of input to win ove...

Global Acquisition Influences

this is the case, if there is a premium of 20% or 30% on the share value it becomes apparent how much higher the revenue streams w...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Australia's Investment Property Market and Macroeconomics

In looking at the impact of investment housing we have to look at the driving factors, what it has been that has made property suc...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...