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is useful in terms of the models, but it does not provide up to date information regarding the demands and patterns of demand as w...

Discusses quality differences between American Airlines (a global competitor) and Southwest Airlines (a local competitor). There a...

being difficult for the entire airline industry. The International Air Transport Association projected in 2007 that the 2008 perfo...

are empowered to help the customers. The main aim is for the call center operatives so solve the customers problems. This aim is t...

even if airlines are leased tends to be high (Belobaba et al, 2009). The high level of concentration and use of existing brands al...

strategic choices and how it is aligned with the vision and mission statements. 2. The Strategy of Southwest Airlines Michael P...

of US airlines, supported by an efficient operating model with aircraft turned round quickly to maximise the revenue generating ti...

seen as a maturing industry, and can intensify competition among the largest remaining firms (Hooley et al.,, 2007). The airline i...

rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...

reviewing some of the important issues in the literature which have guiding the way that the data was collected and analyzed. Foll...

in place for some time. 2. Introduction Southwest Airlines is the largest and arguably one of the most successful US domestic ai...

(Howells and Bain, 2007). Forwards Forwards are the oldest and perhaps the simplest type of derivative. The contract consists of ...

years (if any) has fuel hedging taken place (classified by the maturely date of the hedge tool), and what percentage of fuel was h...

theory with grand theoretical systems, when talking of psychology cites psychoanalysis and behavorism as grand theories. Here ther...

Were able to pry a little more from the companys recent annual report, which dedicates a great deal of copy to employees (providin...

The company furthermore is "no-frills" (meaning no meals or snacks on board) and a no-assigned seats policy, which helps the carri...

that the organization can ensure that they continue to purchase fuel at the current rate, even if the actual market value of the c...

in terms of the bottom line of profit has long been proven inadequate. Todays business professional knows instead that the cultiva...

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

things through the Southwest Way: A warrior spirit, a servants heart and a fun-LUVing attitude (LUV is the stock symbol under whic...

The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...

Wireless and mobile devices have become part of everyone's life even if they do not own a smart phone. This paper defines these te...

Many small airlines were founded in the 1980s, some were successful, some were not. This essay discusses People Express airline. T...

which bills itself as no-frills, but with frequent flights to various locations. SWA earned its fame for being a "fun" airline and...

a positive impact in terms of supporting or even creating a competitive advantage (Huczynski and Buchanan, 2007). There is a gre...

value for passengers with low process, a model that had been successfully developed by Southwest in the US. The costs are kept as...

that provide this route on a direct basis; British Airways, Virgin Atlantic and American Airlines. Other airlines, such as KLM and...

Southwest is one of the US airline success stories, at a time when there is consolidation the airline industry Southwest may have ...

the way for the 1993 partnership between Northwest Airlines and KLM Royal Dutch Airlines and the Open Skies agreements were extend...

to a destination (though there may be two or three changes in the meantime) rather than to a major city "hub," which then branches...