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AMR, in the meantime, is also a domestic carrier with a strong international emphasis. In an attempt to strengthen international o...

Discusses quality differences between American Airlines (a global competitor) and Southwest Airlines (a local competitor). There a...

In eleven pages this paper discusses how Delta can restore its tarnished image and once again resume its high Atlanta employer sta...

In six pages this paper presents an overview of the airline industry in a consideration of Southwest Airlines from an economic f...

In twenty pages this paper presents a marketing audit of United Airlines in a consideration of financial performance, customer dis...

and distinctive history that on the 15th of July, 1934, with one single-engine Lockheed aircraft that took off on dusty runways in...

and Cheng, 2001). We see a rise in Americans income, from $1,900 to $2,100, between months 2 and 3; this is an increase of 9% (app...

way of differentiation (Mintzberg et al, 1998). Cost advantage is where a company has lower costs than its rivals in producing the...

by imposing exorbitant fares on battered road warriors" (Tully, 2002, 42). Because the airlines have continued to raise the ticke...

debt would be the main change. However, as we are told debt is 3717, and the capital assets under lease amount to 173, it is likel...

be the dominant sector in the next decade, others are less optimistic but still see this is the largest growth sector and as 83% o...

the airline is also a low cost airline but seeks to differentiate on service it is not the very cheapest, to we need consumers tha...

worldwide as passengers expressed fear of flying as never before. Southwest suffered less than most in the short term. Alw...

This would help revenue since the low-cost carriers do not fly internationally. Neither of these companies took aggressive cost-...

a solution; Chuck Thomas is Southwests director of financial analysis. They found that there was no system to use to book cargo. ...

five consecutive annual Triple Crown awards (Southwest, 2002). The Triple Crown is: Best On-Time Record, Best Baggage Handling, an...

to travelers. Rationale The long period of economic expansion enjoyed in the US throughout most of the decade of the 1990s ...

may have helped these three airlines, they have a new problem in that: "Now, management must reach out to rank-and-file workers, w...

being difficult for the entire airline industry. The International Air Transport Association projected in 2007 that the 2008 perfo...

are empowered to help the customers. The main aim is for the call center operatives so solve the customers problems. This aim is t...

seen as a maturing industry, and can intensify competition among the largest remaining firms (Hooley et al.,, 2007). The airline i...

rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...

strategic choices and how it is aligned with the vision and mission statements. 2. The Strategy of Southwest Airlines Michael P...

of US airlines, supported by an efficient operating model with aircraft turned round quickly to maximise the revenue generating ti...

reviewing some of the important issues in the literature which have guiding the way that the data was collected and analyzed. Foll...

The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...

Wireless and mobile devices have become part of everyone's life even if they do not own a smart phone. This paper defines these te...

is an intensely competitive industry, is ruled mainly by its suppliers and depending on the economy, by its buyers as well. In ad...

genius; keeping them, however, is often a much more difficult equation. "We market ourselves based on the personality and spirit ...

directly a result of political and global changes in addition to the usual industry factors of competition, customer satisfaction,...