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can be used as ways to measure the way that the company is performing. The traditional responsibility centres include revenue cent...

it should also be noted that there are nationalistic issues being brought to bear, as some politicians do not want to see the cont...

when it is considered that there is only an average 5.5 percent increase in room rates in the North America market and 17.4 percen...

The problem within the sub prime market is the level of potential default which are taking place due to the way in which sub...

have a higher cost of capital. Borrowing usually occurs in order to enrich a company and take advantage of opportunities t...

be associated with a more sophisticated style and more class, this is why more children products, from toys to food, will be in br...

This 5 page paper is based on a case study supplied by the student. Xerox need to move from a company supplying hardware to supply...

brand integration, sponsorships, broadband video, and mobile devices" (Information Today, 2008, p. 27 and other formats. The lab i...

of global economic governance barely exists"1 This appears to be a very valid approach, in other areas where impact of a particul...

of loans to help dealers sell their equipment as well as insurance and other related services. This support initial sales and ongo...

ExxonMobil and Ford. But the authors are balanced - there is also an anti-CSR discussion, pointing out that stakeholders ne...

The paper is presented as an introduction to for a student studying finance. A number of different terms and concepts are defined...

It has become essential for organizations to have a place to store and backup their data, which is increasing exponentially. Compa...

a message that will be impact on the values and help to create a new generation of more water conscious citizens. The image of the...

In a paper of five pages, the writer looks at green janitorial services. The market that exists for such services is analyzed. Pap...

health and well-being (Neff and Waite, 2007). While illicit substance usage peaked in the late 1970s, recent statistics indicate t...

that while the aesthetic nature is specifically associated with each passing era, the fundamental approach to reaching a female au...

more targeted approach, where the Google system places advertisements on websites visited by the target market, splitting the reve...

stated the integrated marketing communications; "is a concept of marketing communications planning that recognises the added value...

of pure tangible goods; these are companies offering goods such as soap powder, so the service concept may be considered as applyi...

way it can help an organization define its marketing capabilities and understand the environment within which it is operating (Min...

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

of software programs (Ransford et al, 2003). This is a very real threat to the company and something that needs to be considered. ...

(2007) contends that the tobacco industry has planted stories in the media so that people do not recognize the serious consequence...

Today, the price of a full desktop computer complete with a flat monitor sells for about the same price as did the monitor alone o...

prevention of alcohol abuse from a community perspective has made Sacramento, California a precedent setting city whereby extended...

consumption is risky as well (Kuhn, Swartzwelder & Wilson, 2003). Food does absorb some of the alcohol. Also, in addition to alcoh...