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Essays 361 - 390

Benefiting and Educating Consumers Through Advertising

seen) at the time. Nearly a quarter century later, Wechsler (2002) reports that "African-American physicians regard direct-...

Article Reviews on Consumer Confidence

feel secure about their future ability to make money, the confidence level goes up. Aeppel (2005) on the other hand looks at the d...

Consumer and Liberalization

under dispute. For example a country such as Guatemala has 60% of the population below the poverty line and a purchasing parity GD...

The Role of Globalization in the Modern Consumer Society

globalization. Increasing technology has also resulted in an expansion of the influences of industrial countries, including the U...

The Consumer Culture and the Media

radio are very powerful media and have the ability to shape consumer attitudes. This paper identifies three trends that have arise...

1987's Consumer Protection Act and its Impact

against consumer products. Against this we can look at the CPA and its aims and then look at the way this has materialised in term...

Medical and Consumer Company Johnson and Johnson

story that demonstrates how J&J put ethical theory into actual practice was the Tylenol story from the early 1980s. At tha...

Nike Consumer Behavior

used to be an otherwise a forbidden zone in advertising. In the beginning, advertisers had not yet learned to manipulate the publ...

Public Health Advertising v. Direct to Consumer Advertising

2004). As this indicates, disease education in the EU is allowed, but American-style DTC advertising is prohibited. Consequently...

Business and Consumer Sales and Marketing Differences

businesses and consumers, however, despite a potentially similar approach when deciding the way the markets may be approached, it ...

Consumer Adoption Process, Positioning, and Segmentation

many of these more objective measure together (Hooley et al, 1998). These are all objective measures, but the use of more subjecti...

Consumer Law and Strict Liability

it originated from his land (Card et al, 1998) In consumer law this means that were a product causes harm then there does not ne...

Consumer Goods Company and Marketing Mixes

of cost-effective channels to target prospects outside their place of business (Weeks, 2001). Furthermore, some business-t...

Research Proposal for Healthcare Industry Survey on Consumer Satisfaction

There are a number of elements that come into consideration when assessing how these types of facilities determine the necessity f...

Marine Products and Consumer Choices

already is immersed in the world of fishing technology. The paper will examine if the new products would be considered a step up i...

UK Supermarket Sector and Consumer Segmentation Value

The use of demographics look at the physical characteristics of the market and can be used to break down the population into small...

Developing and Marketing New Services and Products and Consumer Attitudes

fair Trade, or received a good review in a food and drink magazine. It is worth noting that this will also reflect political chang...

Competitive Advantage and Process of Consumer Decision Making

the hotel industry and Marriott Hotels we can see that it is by way of differentiation that they appear to try to operate....

Internet and Consumer Electronics Stores

City, Frys Electronics, CompUSA and Micro Electronics are included in this category (IBISWorld, 2004). As can be seen just from t...

UK Law and Consumer Protection

definition of a consumer. In 19589 when the Molony Committee was set up in order to consider the way that consumer law should deve...

Consumer Definition of Products with IKEA

afford it" (Internet source). As IKEA puts it . . . "Thats boring" (Internet source). But the most interesting point made in the M...

Consumer 'Feminization' During the Postwar Years

Nevertheless, professionalizing home economics and consumer science helped the very women it was teaching to stay home to enter th...

Consumer Behavior and the Luxury Fashion Industry

is not possible to write a paper that is based on error. I will, therefore, make a case for ego needs and drop in the possibility ...

Consumer Adoption Process Concepts

there are limitation to the model, as a generalised model it is the starting point for further models which may be used for examin...

Literature Review of Consumer Research

indicator of quality, there remains a dearth of published research addressing the issue. There are some studies that address wait...

The Influence of Marketing on Consumer Behavior

Many companies of the last decade figured that idea out and figured it out well. Many of the characteristics which Cronin lists ...

Private Health Insurance and Consumer Attitudes' Research

one taken from patient records of a local teaching hospital, taken from among those patients admitted in the past calendar year wh...

Youthful Consumers

approximately $2.2 billion of their own money in 1968; that amount increased to $4.2 billion in 1984, which quadrupled to $17.1 bi...

1990s' Consumer Influence of Fashion Magazines

that models depicted in todays magazines, because they are tall and thin, only represent 5 percent of the population and are impos...

Consumer Culture and British Fashion Magazine Influence

the expectations of society but the unreal and artificial world of the media. A recent study of focus groups opinions of images fo...