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The concept of brand equity is discussed. The concept is then used to examine the way brand equity is created by Coca Cola though...

Rajat Mehra's company is a bottler for Coca-Cola and five other beverages. Their customers represent a range of semi-literacy in f...

by January 2008 this had reduced to 19%. Bu feburary there was an even bigger falls as Yahoo! market share fell to 17.6%, they ar...

the industry is that of carbonated drinks, these include brands such as Coca-Cola, Pepsi and Dr Pepper. With more than 28% of the ...

not to. However, its our belief that the court may have been a little over-anxious about the situation and granted the injunction...

PepsiCo's stock valuation is calculated in a paper consisting of twelve pages through weighted average cost of capital, the capita...

In eight pages this paper discusses PepsiCo's internal structure in a general overview that discusses competitive emphasis, polici...

In five pages this paper discusses PepsiCo's market position in a management case study analysis which also includes industry comp...

In eleven pages this paper assesses PepsiCo's position in the soft drink industry with the uses of various strategic models includ...

the Pepsi trademark (Gibney PG). Enricos latest restructure consists of a plan to boost flagging international sales by targeting...

In five pages PepsiCo's capital structure is examined in terms of weighted average cost of capital and the various types of weight...

has targeted six Asian markets: China, South Korea, Thailand, India, the Philippines, and Vietnam (Asia Market Research News, 2002...

been more studies of diversification within the framework of corporate performance than in any other strategic management area. H...

projecting how Coke might do in the next several months. In viewing a three year trend, it becomes clear that Coke fluctuates qui...

global enterprises (such as CCE) to secure good and strong relationships with the local community - as doing so would improve the ...

rivals since each was founded. Coca-Cola consistently wins greater market share than Pepsi. The two companies have engaged in aggr...

not meeting todays consumer demands for healthier beverages and more environmentally-friendly products. Foust (2005) reported that...

economy over the last few years, in 2006 the GDP, in terms of purchasing parity, was $2.812 trillion in 2006, increasing to $3.065...

and other flavors, and water (Coca-Cola, 2008). Suppliers are those companies that provide the ingredients for the concentrate syr...

script, the same style that is used for the Coca-Cola label today (Coca-Cola, 2010). When sold in this way the sales amounted to n...

communities" (Mission, vision & values, 2009). The company also notes that there is no longer any real doubt left as to the human ...

since. The results were used in the media in different countries as well as road shows where the taste challenge would be held. Al...

advertising budget regularly is more than $500 million (Chura, 2002), and competition for its business is more than only substanti...

does in its own country. At present, Coca Cola is a company that has locations in two hundred countries ("Coca Cola," 2006). It ...

but to buyers who facilitate the purchases. The childrens market is one that is particularly difficult for marketers; the product ...

in 1965 with the post merger company renamed PepsiCo. The company has made a large number of acquisitions as well as deferments ov...

1893 and is the leading banking institution in Puerto Rico with a wide network of 193 braches as well as 637 automatic teller mach...

for loans themselves (assuming that the partners themselves are some type of financial institution) or that the Limited Partners p...

hot or warm, and soft drinks by definition are nonalcoholic. The other two qualifications, however, no longer apply. Coca-Colas ...

were quite basic and included such terms as assets, revenues and expenses. FASB further categorized elements of the financial sta...