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Essays 361 - 390

Can IKEA Remain Successfully Expand into New Markets?

et al, 2011, p261). The consumer is part producer, as they do not go to a traditional furniture store to purchase the goods, but t...

Price and Distribution Stratagems of Rolex and Timex

special offers were prices are reduced, with the aim of increasing short term demand. This may be seen on the web site Timex.com, ...

Proctor and Gamble in 2005

drawn to the branded toilet tissue Charmin and feed their cat or dog Iams pet food. The products may also all be bought from the s...

Russian Standard - Vodka and Banking

Functional brand attributes which were communicated effectively to the customers incorporated these heritage aspects along with qu...

Ryanair Macro Environmental Analysis

which the airline is able to compete without effective barriers. However, a major issue faced by Ryanair has been the impact of Eu...

What Will Happen with EU Expansion Following the Economic Crisis of 2008?

potential for war would be reduced as the union became larger and he agreements and commitments between countries that were part o...

A Comparison of two New York Hospitals from a Marketing Perspective

appeal to a large market, or maybe a niche market, depending upon the way that the organization wishes to compete. It will also re...

The Competitive Position of Banyan Tree Hotels and Resorts

operations. The company started out as an operator of high end boutique hotels, resorts and spas. The hotel chain, and complimenta...

The Financial Performance of Popular Inc. 2006 to 2010

1893 and is the leading banking institution in Puerto Rico with a wide network of 193 braches as well as 637 automatic teller mach...

Determining a Potential Growth Strategy for a UK Paint Manufacturer

2011 (Bounds, 2011). Crown Paints owned by Hempel, a Danish firm that supplies a wide range of paints and related items to a numbe...

Questions of Ghosn’s Changes at Nissan

The writer answers questions set by the student based on a case provided. The position of car industry and Nissan and Renault at t...

Tata’s Ability to Compete

the Indian commercial environment. Tata Motors is has been able to develop and builds vehicles for the local market, benefiting ...

Improving Recruitment Strategies for the Australian Post Office

The writer examines the position of the Australian post office, it is the underlying recruitment and selection strategies as well ...

The Development of a Marketing Stratagem for McDonald's

and fries had all been there for more than two decades and Chicken nuggets were introduced in 1980 (McDonalds, 2010). In any mark...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Marketing Gourmet Food for the French Market

high quality service reflecting the positioning (Hooley et al, 2007). The market potential is very large, France is the largest ...

Assessment and Strategy Recommendation for TEVA

for the firm to start increasing the level of expenditure on research and development. To determine the most appropriate strategy ...

Assessment and Recommendations for Toyota

a new entrant, the risk is not only new firms, but existing firms entering into the markets that Toyota compete within, so that th...

Jet Blue Airlines: A Case Analysis

to pull itself out of the mire that constitutes the greatest economic recession since the fabled stock market crash of 1929, nearl...

Financial Goals and Planning

time job more difficult. At the current time I do not have plans to start working while at university so I can concentrate on my s...

The Globalization Strategy of Wyeth

for the stockholders with a strategy that diversified risk with presences in many different markets, a strategy that had operated ...

The Value of NPV

it can also be utilised to increase the value by adjusting the discount factor to allow for other costs or factors. For example, i...

Assessment of Nike

publicly listed firm there are also increasing pressures to create value this is also seen in the supply chain management. In ma...

Taking Over From Steven Jobs

a bed, they are purchasing the ability to have a good nights sleep, therefore when they are buying a computer, they are buying the...

The Performance of Starbucks and Proposed Stratagems for the Future

of coffee through a coffeehouse experience sustained through a network of more than 16,000 locations in more than 50 different cou...

Assessment of the Options for Guillermo Furniture Using Net Present Value

present different scenarios, one tool that can be very useful in assessing the performance of the firm is the net present value te...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Economic Problems of Greece and Spain in the 2008/9

amount of government borrowing not exceeding 60% of the GDP, the government deficit needs to be no more that 3% of GDP (European C...

How Tesco Compete

was perceived as giving the customer something back was a potential source of competitive advantage. The aim of the scheme...

Sanrio Inc.

a specific group, for example, the stationary items are referred to as school and office items. This reflect the broad appeal that...