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Essays 511 - 540

Environmental Issues and the Coca Cola Company

conducting assessments of our environmental performance and taking action toward continuous improvement in all that we do (Anonymo...

Overview of EAS Experimental And Applied Sciences, Inc. (EAS)

In nine pages the Experimental and Applied Sciences company is considered in an essay that includes a company overview, mission an...

Strategy For Marketing Movado Watches

This paper examines the company's use of marketing strategies, including an explanation of The Four-P's. This five page paper has...

Situational Analysis of Hypothetical RubberAll Beltway Fan Belt Production

In eight pages this paper presents a situational analysis of a hypothetical company in a consideration of marketing and marketing ...

Levi Strauss Marketing

In seven pages Levi Strauss's company background and marketing successes and failures are examined in this consideration of change...

DreamWorks: Company Analysis

recognizable figures in contemporary animation, and a strong indicator of the brands market recognition and perceived value (Corli...

Strategic Recommendations for PPQ

significant growth potential, international patterns indicates the markets with the greatest potential are the developing markets,...

Pharmaceutical Marketing

emotional appeal, where marketers have sought to appeal to either negative or positive emotions with attempts to find the right em...

The Impacts of Global Business Development

for increasing demand for lobsters in a region of the country hard hit by economic decline (Calendar Islands, 2010). The Problem...

3 New Marketing Suggestions

existing facilities to produce and sell these burgers. The requirements in terms of addressing the burgers can be met by the exist...

Recommendations for MGM International Resorts, Mattel and Clorox

deal of change, the types of toys which are demanded today reflect shifts in tastes, as well as increased use of technology. Toy c...

Business Questions

be a personal liability for the price up. In addition to this as the business is not separate from the proprietor, the business wi...

An Advertising Campaign for L'Oreal's Redkin Brand in Australia

15 percent within the first six months as sales to professional headdresses would increase by 10 percent of the same period. The b...

Huffman Trucking Case Study

maybe one of the first trucking companies to undertake this strategy, which may give them a first mover advantage in terms of the ...

Starbuck's; What Can They Learn From Other Companies?

egg shells along with cappuccino. The company faced problems as the core products remains and the identity of McDonalds was firmly...

Cima Marketing Case Study

has only a small level of growth and the increase in competition is making growth difficult. The market for the weekender products...

Beam Research Analysis

the use of focus groups and the asking of open questions, this has an advantage of giving in depth information, but there are also...

Management Control Systems at Jazeera Airways

quality measures or controls"1. For companies operating in a competitive environment management control systems can be examined ...

Why is BMW Having Problems Increasing Market Share?

share by appealing to a larger target market. Strategies have included the failed acquisition of Rover, which was subsequently sol...

Internal and External Influences on Shell in Oman

The writer looks at some of the environmental influences that are impacting on Shell Oman Marketing Company, including environment...

Expanding Virgin Cola by Exporting to East Africa

The writer presents a proposal to expand the market for virgin Cola with an export strategy, targeting East Africa, identifying it...

Assessing and Presenting BevCo's New Product

BevCo, a fictitious drinks company, wants to develop a new drink. The paper is written in two sections; the first examines the op...

German Expansion Efforts of Wal Mart

In forty pages the problematic expansion of Wal Mart into the German market is examined in an overview of background, strategies, ...

New Easy.com Product

Thus, we might see in the future, EasyPharm.com. Another way in which the student would want to make reference to the prediction o...

A Business Plan for Vernon and Sons Home Improvement

This 5 page report describes a business plan for Vernon and Sons, a small start-up company that plans to employ two people full-ti...

Corporate Dividend Policies

In fourteen pages changes in a company's dividend policy are examined regarding any change in ordinary share's market price in a c...

Harland Case Study

benefits, the economies of scale and a guarantee of consistency are two of the principle attractions (Levitt, 1983). This will res...

Business Plan for Coca-Cola

advertising budget regularly is more than $500 million (Chura, 2002), and competition for its business is more than only substanti...

Wal-Mart

between 2004 and 2009 that the market will increase by 43.6% (Euromonitor, 2005). By 2009 the supermarket segment alone is expecte...

UK Mobile Telephone Industry; An Economic Explanation

entry into third generation mobile technologies. The market is still growing, in 2002 there were 44.1 million subscribers, which...