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and 54. Determinant attributes are performance and fashion 5. Upscale white-collar couples between the ages of 25 and 34 and betwe...

the political ideologies that have been forced upon it by outside forces. Al Qaeda has developed interest in the area since being...

The global home appliance industry is large and fiercely competitive. It is also segmented according to price and design in differ...

for this particular company would likely be older college students (who can drink), single adults who have just graduated from col...

had entered was one very different form the home markets and in years before the brand had become known as a young brand, but did ...

able to produce goods at a much lower cost than the competitors, which does not mean they have a lower price, but have a higher pr...

the Phil Collins special edition and the James Bond special addition will attract fans of these to areas in addition to the usual ...

corporate cultures. They have in fact been quite aggressive. For example, Time Warner had demanded big chunks of revenue and contr...

same level of centralisation. This is a selective centralisation, combined with decentralisation, usually facilitated by internal ...

own, 2002). "Wal-Mart also owns a 35% interest in Seiyu, Ltd. with options to purchase up to 66.7% of that company. Seiyu operate...

differently if they hope to recapture a greater market share in the PC market. CHAPTER 1: INTRODUCTION Apple Computer Inc. and M...

continues to serve as an example to every other hotelier in the world and a leader in the industry. Everything Marriott has...

office, the new Home Secretary, David Blunkett, announced that there were plans to radically reform the police service (Mawby and ...

were somewhat exclusive (Gucci, 2006). The range of products grew and expanded into luxury luggage (Gucci, 2006). This has been a ...

Price. The product is seen as being the most critical of all the Ps of the marketing mix. If the product is of poor quality or...

with just over 67% of the industry sales in 2004. In terms of market share the French manufacturers are highly preferred by the Fr...

company has production facilities where the current footwear are made, we will assume that this is in the home nation. The factor ...

more targeted micro-marketing" (Mass marketing comes unplugged, 2005), primarily because it is no longer possible to gain a mass a...

needs to capitalize on its first-mover advantage with the 787, gaining commitments - and deposits - on as many units as possible b...

licensing agreements sees Coca-Cola Company retain control of the empire while many of the companies tat bottle the product carry ...

with a successful business in London and had a major impact on the entertainment industry. The marketing was carefully manipulatio...

approaches would be suitable for the multinationals needs. Acquisition in which only ownership changes would appear to be a solut...

and issues such as the GDP, market size as well as disposable income potential aggregate demand in the economy are likely to be co...

way it can help an organization define its marketing capabilities and understand the environment within which it is operating (Min...

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

The concept of marketing is more than simply advertising, although advertising is considered, and there is doubt that Tesco are an...

The idea of the car coming from Tata Motors may be seen as unsurprising considering the background and culture of the company. The...

near Clemson, South Carolina takes its water from a local stream; uses it; treats it; and returns in cleaner than it found it. Ai...

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...