SEARCH RESULTS

Florida area. Immokalee is attractive due to the close proximity to the Seminole casino, with no other hotels serving this area. T...

installed in a south facing orientation even when placed on due east and/or due west facing roofs so all installations may be desi...

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

is small chain of hotels in the South of England. With hotels having between 40 and 120 rooms they have the ability to provide a g...

be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...

look at the existing market conditions and consider the way a firm may be able to compete. Where there is an oligopoly there are c...

are the folks who tend to spend the most money at the hotel (the expense account is taking care of it, which is why)....

marketing undertaken by the company as result in the greatest success within the Netherlands, it had the success of they may not w...

What changes have occurred and how might those changes be attributed to marketing efforts? * PEST analysis. This is assessment fr...

time to increase market share and be in a position where they can become a dominant player in the US market, this is also going to...

high quality service reflecting the positioning (Hooley et al, 2007). The market potential is very large, France is the largest ...

The writer undertakes an analysis of the new car market in United Kingdom, with the aim of developing a marketing strategy for a f...

customer. This is a tool that helps assess the differences between the expectations and perceptions of the customers, and the actu...

that the marketing is such as core competency for the company it was only in 2002 when a major advertising agency was used for the...

older teens are close to adulthood, and they can be expected to continue to buy many of the same brands that they bought as teens....

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

horizontal/vertical integration and even differences in competition (Aksu and Tarcan, 2002). Customer expectations especially our ...

course, that was in the days before PDAs became popular. Still, Sonic could certainly take a leaf from Palms book and work toward ...

This paper reports a specific case of a hotel that wants to increase their Thursday night corporate guests. Research revealed the ...

Delivery to wholesalers Determine marketing strategy <---- Contract advertising mediums <----...

researchers can help in terms of finding relationships when it comes to customer needs and wants (Matthyssens and Vandenbempt, 200...

that requires the largest amount of time spent with them. However, if we look at the way the marketing is taking place, with the v...

the next decade this is likely to increase to between 12% and 15% of all passenger traffic (BBC News, 2002, IATA, 1998). The ...

proficiency in accounting in another arena. The lodging industry has had increased competitive pressure so it is important that ...

The company and its subsidiaries employ 417,000 people in 192 countries (Cella, 2004). Ten of the companies worldwide businesses, ...

how many hotel rooms can be built, this hotel doesnt have that luxury. The more guests that stay at the hotel, the more likely try...

increases the cost of the advertising. The first tool will be the use of short radio commercials. The majority of drivers will l...

This paper is based on a fictitious case study supplied by the student looking at the financial impact as well as other benefits o...

meet the needs of most dogs and owners where there are special health or well being considerations, as long as the dogs are happy ...

industry must analyze and assess why they are fragmented before companies in that industry can add value. This assessment should l...