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Essays 421 - 450

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

How Has Services Marketing Shaped The Concept Of Marketing For Organizations

low level of accompanying services, these may be goods where there is a reliance of sales, such as car sales, the goods are the co...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Using Facebook, Twitter, and Other Tools at Work

First Amendments rights for free speech seem to always be in the news. There are cases when this issue is confusing-exactly what i...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

War and the Effects of Tanks and Trench Warfare

more despicable methods of death. As soon as soldiers reached the grounds, they knew their lives were in peril. The glow of arti...

Warfare and Aircraft Carriers

noted that "Carriers combine great power with extreme vulnerability," which stated the principal perception at that time.4 While t...

Taking Warfare to Soaring Heights By Air

and became a battle of technology. Airplanes offered long range opportunities never before imagined. Garden (2003) comments that ...

Contemporary Warfare and Changes in Ideology

The development in terms of warfare has changed the nature of warfare since World War II. One can see this in the types of wars th...

Warfare of Early America and Technology

suited to fast action and hand-to-hand combat. The jineta saddle has short stirrups that cause the rider to bend his knees, allow...

Desert Storm, Desert Shield, and Lessons Learned From Them

a former assistant secretary of defense, in his report to the House of Representatives Armed Services Committee a dozen years ago....

Masculine Image and Warfare

towards the existing stereotype, and the purpose of this paper will be to demonstrate this bias and retrenchment of the masculine ...

Evolution of Submarine Warfare Between 1776 and 1918

in the U.S. Revolution, 2004). It was egg shaped and was propelled by two hand-cranked propellers. One propeller was for...

Seapower, Artillery and Their Importance to Warfare in 1492 and 1815

"expansionist policies required France to develop a naval force which could challenge the world -- particularly the fleets...

Modern Warfare and WMD Justification

was not going to tolerate anything like this battle again, finding itself compelled to drill this fact home to the Japanese. "If ...

Overview of Information Warfare

regimes. For example in Russia, when on 13th of January 1948 in Minsk Solomon Mikhoels is murdered in suspicious circumstances me...